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2023年12月英語四級閱讀模擬習(xí)題
新改革的英語六級考試中，聽力和閱讀部分依然占據(jù)很高的分?jǐn)?shù)比例，下面是yjbys網(wǎng)小編提供給大家關(guān)于英語四級閱讀模擬習(xí)題，希望對同學(xué)們的備考有所幫助。
We can see how the product life cycle works by looking at the introduction of instant coffee. When it was introduced, most people did not like it as well as “regular” coffee, and it took several years to gain general acceptance (introduction stage). At one point, though, instant coffee grew rapidly in popularity, and many brands were introduced (stage of rapid growth). After a while, people became attached to one brand and sales leveled off (stage of maturity). Sales went into a slight decline (衰退) when freeze-dried coffees were introduced (stage of decline).
The importance of the product life cycle to marketers is this: Different stages in the product life cycle call for different strategies. The goal is to extend product life so that sales and profits do not decline. One strategy is called market modification. It means that marketing managers look for new users and market sections. Did you know, for example, that the backpacks that so many students carry today were originally designed for the military?
Market modification also means searching for increased usage among present customers or going for a different market, such as senior citizens. A marketer may re-position the product to appeal to new market sections.
Another product extension strategy is called product modification. It involves changing product quality, features, or style to attract new users or more usage from present users. American auto manufacturers are using quality improvement as one way to recapture world markets. Note, also, how auto manufacturers once changed styles dramatically from year to year to keep demand from falling.
26. According to the passage, when people grow fond of one particular brand of a product, its sales will ________.
A) decrease gradually
B) remain at the same level
C) become unstable
D) improve enormously
27. The first paragraph tells us that a new product is ________.
A) not easily accepted by the public
B) often inferior to old ones at first
C) often more expensive than old ones
D) usually introduced to satisfy different tastes
28. Marketers need to know which of the four stages a product is in so as to ________.
A) promote its production
B) work out marketing policies
C) speed up its life cycle
D) increase its popularity
29. The author mentions the example of “backpacks” (Line 4, Para. 2) to show the importance of ________.
A) pleasing the young as well as the old
B) increasing usage among students
C) exploring new market sections
D) serving both military and civil needs
30. In order to recover their share of the world market, U.S. auto makers are ________.
A) improving product quality
B) increasing product features
C) modernizing product style
D) re-positioning their product in the market
參考答案：26. D 27. D 28. A 29.B 30. A
12月英語四級閱讀模擬習(xí)題
1. _____ a pen, two books and a pencil-box on the desk.
A. There have B. There is
C. There are D. There was
答案： C
解析： 賓語為復(fù)數(shù)。
2. The students will put off the match until next week, _____ they won’t be so busy.
A. since B. as C. when D. while
答案： C
解析： 這是一個定語從句，when定的是逗號前的next week.
3. She ought to go by plane, _____?
A. wouldn’t she B. shouldn’t she
C. should she D. would she
答案： B
解析： ought to 的否定表示為shouldn’t。
4. So badly _____ in the accident that he had to be sent to hospital for treatment.
A. did he injure B. injured he was
C. he was injured D. was he injured
答案： D
解析： 他在事故中受傷如此嚴(yán)重，所以被送往醫(yī)院治療了;注意以so開頭的句子要倒裝。
5. This test is for students _____ native language is not English.
A. that B. of whom C. whose D. which
答案： C
解析： 表達“什么的…”或“誰的…”時，用whose來引導(dǎo);這句話的意思是：這次測試是針對那些本族語不是英語的學(xué)生的。
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