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劍橋商務英語中級考試歷年真題閱讀訓練
在日常學習、工作生活中，我們最不陌生的就是試題了，通過試題可以檢測參試者所掌握的知識和技能。你所了解的試題是什么樣的呢？以下是小編為大家搜索整理的劍橋商務英語中級考試歷年真題閱讀訓練，希望能給大家?guī)韼椭?/p>
劍橋商務英語中級考試歷年真題閱讀訓練 1
When two brands are better than one
Elena Alvarez takes a look at the effectiveness of marketing partnerships
In the corporate world, rivalry is more common than co-operation. But increasingly; companies have been setting aside their differences; the new idea is that two brand names are better than one. Sharing databases, strategies and communication systems can be the most effective means of attracting customers. (G )This partnership will give it access to the utility companys database of thousands of corporate clients, who will be offered special deals on all its products.
The philosophy behind such joint ventures is simple. In economically challenging times, marketing partnerships provide a cost-effective method of increasing brand awareness and sales. As one expert in the field puts it, Clever marketing partnerships allow brands to target the right people, cutting down the above-the-line spend. (8) .....E....... It is better to simplify the
process and give them one focal point.
Recent research has indicated that marketing partnerships can be up to 27 per cent more productive than single company campaigns.(9) .......B..... In particular, it is ideal for bringing instant branding to companies that lack immediate consumer appeal.
One well-established UK phone manufacturer, ITB, was quick to realise this, and formed an alliance with 7a/fc a leading womens magazine. The phone company has benefited from the strong branding of the magazine, which has its customer base among professional women in their early 20s. (10) ....D........ This combined approach also offered ITB a quick route into image enhancement, and this is true of many other marketing partnership deals. To give another illustration, it is no coincidence that some well-known cartoon characters are currently enhancing the image of Nasco household cleaning products.(11).....F.......And, of course, this strategy should also guarantee that consumers children insist on these products rather than rival brands.
However, while association with a powerful brand can give a significant boost to sales, being connected to a devalued brand can have a negative result. The problems of one brand inevitably impact on the other in a partnership.(12).....A.......A company may take years to recover from this sort of bad publicity. Indeed, there are numerous examples of disastrous marketing alliances. In such cases, not enough thought has been given to the partnership and the reasons behind it, and it has brought little value to either the customer or the companies involved.
A In such circumstances, the effects are frequently major and can be long-lasting.
B Some experts therefore predict that this style of marketing will take up an increasingly large proportion of many companies total marketing budgets.
C Successful marketing partnerships can consequently bring a financial advantage even to small and struggling companies such as these.
D In return, its partner enjoys a broader distribution platform from which to promote its brand.
E With only a finite number of consumers in any target market, there is no need to overwhelm prospects with competing messages from different organisations.
F These are fairly standard items, but clearly the company hopes to transform them by broadening the associations consumers have with the brand.
G For example, Profit Plus, a large UK financial services company, has recently joined forces with a leading supplier of electricity.
這篇文章名為《When two brands are better than one》，兩個品牌強于一個，講的是市場合作(marketing partnership)的好處。第一段總論這種合作的好處，可以共享數據、策略和交流系統(tǒng)。第二、三段接著說市場合作的優(yōu)勢，好的市場合作可以使品牌對準正確的目標人群，同時提高生產效率。第四段是列舉實例來說明這種合作是怎樣有利于雙方的，第五段講的是與一個貶值的品牌合作的后果。
第八題。第二段前面說市場合作提供了一種提高品牌知名度和銷售的有成本效益的方法。然后一個專家指出市場合作可以使品牌對準目標人群，并削減線上支出。第八空的后面說使過程簡化會比較好。整個這一段都是在講市場合作的好處，從內容上看，E是最適合填入第八空的。但E選項的`內容需要重點理解：任何一個目標市場上都只有有限的消費者，沒有必要通過從不同的機構競爭信息的方式來贏得潛在客戶。E的說法是從反面來證明市場合作的優(yōu)勢和必要性。prospects在這里是潛在客戶的意思。
這題可以輔助以排除法來做。題目給定的幾個選項，很多都有代詞、短語等等，用在這里銜接不上。比如A的in such circumstances，B的therefore，C的such as these，D的in return，F(xiàn)的these。如果要選擇這些選項，上下文一定會有相應的提示。
第九題。前面介紹說市場合作比單個公司單打獨斗的效率提高了27%。B選項無論是內容還是連詞therefore都能用在這里：一些專家因此推測這種市場類型在很多公司總的市場預算中占據的比重將逐漸增加。不選A，因為前面并沒有與the effects相關的內容。C不選，上文沒有提到companies such as these，D的in return和F的these也不匹配。
第十題。這一段是以兩個公司的市場合作為例來做進一步說明的，一個手機生產商和一個女性雜志的合作。第十空前面說手機公司從雜志的強烈品牌中獲益。這一空的后面有一個this combined approach，從內容上看，第十空應該說相應的雜志是如何從手機公司身上獲益。D選項的內容完全吻合，詞組in return可以算是一個答案信號：作為回報，它的合作者擁有了一個更寬廣的分發(fā)平臺，并從中提高了品牌的知名度。
第十一題。這一空前面是列舉的另一個例子，一些知名的卡通形象正在加強Nasco家用清潔產品的形象。也就是說家用清潔產品公司正在和卡通公司合作。這一空的后面也是講的這種策略有什么好處。所以這一空應該填入兩個公司的合作的原因、好處等等。F的內容吻合：這些都是相當標準化的產品，但是很明顯公司是想通過加大消費者和品牌之間的聯(lián)系來進行一些改變。These are fairly standard items，說的是這些家用清潔產品。
第十二題。最后一段講的是和一個貶值的品牌合作所帶來的影響。前面說不可避免的會影響到(inevitably impact on the other)，空格后面有一個may take many years to recover，所以應該選A，A的the effects正好對應于前面的impact：在這種情況下，這些影響通常很大并且會持續(xù)很久。
最后強調下prospect在商務英語里，這個詞有自己特定的含義：潛在客戶。
a person, company, etc. who is a possible customer
e.g:We follow up the most likely prospects first.
劍橋商務英語中級考試歷年真題閱讀訓練 2
Part 1：搭配題
Read the text about different types of business meetings.
For questions 1-5, choose from the types of meetings A-H.
There is one extra option which you do not need to use.
A. Board meeting
B. Staff meeting
C. Sales meeting
D. Project kick-off meeting
E. Team building meeting
F. Customer meeting
G. Training session
H. Strategy planning meeting
Text:
This meeting is held regularly to employees on company news and discuss ongoing projects. It often includes presentations from different departments and allows for questions and answers.
Answer: B (Staff meeting)
Part 2：句子填空題
Read the text about a companys new product launch.
For questions 6-10, fill in the blanks with the correct word or phrase.
The companys new product launch was a great success. The marketing team had done extensive research and developed a targeted advertising campaign. This helped to create a lot of buzz around the product even before its official release. The products unique features and competitive pricing made it stand out in the market. __(6)__, the company received a large number of pre-orders, which exceeded their expectations.
Answer: As a result / Consequently / Therefore (any of these could be correct)
Part 3：完形填空題
Read the text about international business expansion.
For questions 16-25, fill in each blank with one suitable word.
International business expansion can be a challenging but rewarding endeavor. Companies need to carefully consider various factors such as market demand, cultural differences, and logistical challenges. __(16)__ addition, they need to have a clear strategy and a dedicated team to manage the expansion process. One of the key challenges is understanding the local market and adapting the product or service to meet the needs of the local customers. __(17)__ can be achieved through market research and by working closely with local partners. Another important aspect is building a strong brand image and reputation. This requires consistent marketing efforts and excellent customer service. __(18)__, companies need to ensure that they comply with all local laws and regulations. Failure to do so can lead to legal issues and damage to the companys reputation.
Answer: 16. In；17. This；18. Additionally / Moreover / Furthermore (any of these could be correct)
劍橋商務英語中級考試歷年真題閱讀訓練 3
Fine Fitness, the health and fitness club operator, announced an impressive set of results yesterday: (19) a 38-per-cent jump in annual pre-tax profits, the company claimed that it had (20) none of the problems (21) last week by its rival, Top Fit .According to Samantha Collier,the chief executive, Fine Fitness (22) strong and is on (23) to reach its target of 100 clubs within three years, its strategy unaffected by the apparent (24) down of the economy.
The company opened 12 new clubs in the past year; (25) its total to 51. They have (26) to be highly successful, with people joining in large numbers, especially in the 25-to-40 age range. Even the more (27) clubs are still seeing sales growth, along with rising retention (28) of more than 70 per cent. This can be seen as clear (29) of the appeal of Fine Fitness.
Ms Collier admitted that as there were (30) too many companies competing with one another; there would almost certainly be (31) in the health-and-fitness-club sector of the market She predicted that, within a relatively short time, there might be only about three major companies still in (32).However, she declined to say which these were likely to be.
Profits rose by ￡6.3 million, although there was a fall in gross margins from 31 per cent to 28.6 per cent because of higher insurance premiums, extra management costs and start-up expenses for the company’s new (33) in Spain.
19 A Stating B Reporting C Remarking D Informing
20 A taken B felt C experienced D caught
21 A released B issued C opened D revealed
22 A stays B remains C maintains D keeps
23 A track B direction C way D line
24 A falling B breaking C cutting D slowing
25 A bringing B putting C getting D mounting
26 A shown B resulted C proved D demonstrated
27 A installed B formed C established D confirmed
28 A rates B standards C proportions D volumes
29 A witness B sign C display D evidence
30 A purely B merely C simply D barely
31 A union B consolidation C alliance D combination
32 A trade B office C commerce D business
33 A trial B venture C proposal D speculation
文章介紹了一個經營健康俱樂部的公司的情況，依舊是形勢喜人。
19題，一句話包含三個空，聯(lián)系在一起做。昨天開會，宣布了一系列結果。報告稅前收益增長了38%，公司并沒有經歷它的競爭對手所暴露的問題。19題選report，20題experienced，21題，revealed by its rival，被競爭對手暴露的問題。
22題，remains strong保持強勁;單看單詞的意思，貌似keep也可以(不過說實話，如果不是有同學提醒，我壓根想不到會填keep)聯(lián)系此句上下文，提到了在對手出現(xiàn)問題時這個公司表現(xiàn)依然強勁remain在英文詞典的解釋是：continue to exist, especially after other similar or related people or things have ceased to exist 在相似或者相關人和事出現(xiàn)狀況時仍然存在，所以，remain更符合這個題目的條件
23題，on track 步入正軌。公司正在實現(xiàn)目標的正道上。這個詞在其他完型也出現(xiàn)過，不過不是正確答案。
24題，slow down放緩，固定用法。經濟放緩。
25題，bring to，使總數達到51，這個題怕是要靠語感。put肯定不對，get to到達，mount在這里用法不對。
26題，proved to be證明是，固定用法
27題，這里填入的詞要和前文對照，前面說新開了12家新的俱樂部，這里的'空格前有個even和more，所以應該是填入與new相對應的詞。established是已確立的(If you use established to describe something such as an organization, you mean that it is officially recognized or generally approved of because it has existed for a long time. )
28題，retention rate保留率，專有名詞(Retained earnings divided by total after-tax earnings, expressed as a percentage)，指公司稅后收益所保留的那一部分。
29題，公司吸引力的證據。clear evidence明顯的證據。不選sign，sign只是跡象。
30題，simply修飾too many從用法和意思上都對，在這里就是表強調的，意思是公司太多了。
31題，consolidation強化、合并(To consolidate a number of small groups or firms means to make them into one large organization.)，有很多的公司相互競爭，所以需要進行一個整合。這是商英里的固定說法。
32題，in business在經營。是說很快這個市場上的公司會淘汰的只剩下三個。
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