- 相關(guān)推薦
2024商務英語中級BEC真題詳解
在日常學習、工作生活中，我們都要用到考試真題，考試真題可以幫助學�；蚋髦鬓k方考察參試者某一方面的知識才能。什么樣的考試真題才是科學規(guī)范的考試真題呢？下面是小編整理的2024商務英語中級BEC真題詳解，僅供參考，大家一起來看看吧。
商務英語中級BEC真題詳解 1
THE ART OF PERSUASION
Let me send you our brochure is probably the most commonly used phrase in business. But all too often, it can spell the end of a customer enquiry because many brochures appear to be produced not to clarify and to excite but to confuse. So what goes wrong and how can it be put right? Too often, businesses fail to ask themselves critical questions like, Who will the brochure be sent to? What do we want to achieve with it? The truth is that a brochure has usually been produced for no other reason than that the competition has one.
However, with a little research, it often transpires that what the client wants is a mixture: part mail shot, part glossy corporate brochure and part product catalogue - a combination rarely found. Having said that, the budget is likely to be finite. There may not be enough money to meet all three marketing needs, so the first task is to plan the brochure, taking into account the most significant of these. The other requirements will have to be met in a different way. After all, introducing the companys product range to new customers by mail is a different task from selling a new seasons collection to existing customers.
The second task is to get the content right. In 95 per cent of cases, a company will hire a designer to oversee the layout, so the final product looks stylish, interesting and professional; but they dont get a copywriter or someone with the right expertise to produce the text, or at least tidy it up - and this shows. A bigger failing is to produce a brochure that is not customer focused. Your brochure should cover areas of interest to the customer, concentrating on the benefits of buying from you.
Instead, thousands of brochures start with a history lesson, Founded in 1987, we have been selling our products .. I can assure you that customers are never going to say to themselves, Theyve been around for 20 years - Ill buy from them. Its not how long youve been in business that counts, its what youve done in that time. The important point to get across at the beginning is that you have a good track record. Once this has been established, the rest of the brochure should aim to convince customers that your products are the best on the market.
It is helpful with content to get inside the customers head. If your audience is young and trendy, be creative and colourful. As always, create a list of the benefits that potential customers would gain from doing business with you, for example, product quality, breadth of range, expertise of staff and so on. But remember that it is not enough just to state these; in order to persuade, they need to be spelt out. One possibility is to quote recommendations from existing customers. This also makes the brochure personal to you, rather than it simply being a set of suppliers photographs with your name on the front.
At the design stage, there are many production features that can distinguish your brochure from the run of the mill. You may think that things like cutouts or pop-ups will do this for you and thus make you stand out, or you may think they just look like designer whims that add cost. Go through all the options in detail. One of them might be that all-important magical ingredient.
13、What point does the writer make about brochures in the first paragraph?
A、Customer expectations of them are too high.
B、They ought to be more straightforward in design.
C、Insufficient thought tends to go into producing them.
D、Companies should ensure they use them more widely.
14、The writers advice to companies in the second paragraph is to
A、produce a brochure to advertise new product lines.
B、use a brochure to extend the customer base.
C、accept that a brochure cannot fulfil every objective.
D、aim to get a bigger budget allocation for producing brochures.
15、In the third paragraph, which of the following does the writer say would improve the majority of brochures?
A、better language and expression
B、better overall appearance
C、more up-to-date content
D、more product information
16、In the introduction to a brochure, the writer advises companies to focus on
A、their understanding of the business environment.
B、the range of products they offer.
C、their unique market position.
D、the reputation they have built up.
17、When discussing brochure content in the fifth paragraph, the writer reminds companies to
A、consider old customers as well as new ones.
B、 provide support for the claims they make.
C、avoid using their own photographs.
D、include details of quality certification.
18、What does run of the mill in line 67 mean?
A、eye-catching
B、complicated
C、stylish
D、ordinary
《The art of persuasion》，勸說的藝術(shù)。這里的勸說(persuasion)帶點廣告的意思，是指怎么樣設計廣告手冊(brochure)才能吸引顧客，也就是勸顧客掏錢購買產(chǎn)品。
第一段引出話題，說廣告手冊常常設計得不合理，會把客戶弄糊涂，從而結(jié)束客戶的咨詢。很多企業(yè)并沒有思考一些關(guān)鍵性的問題，比如想通過廣告手冊達到什么目的。通常企業(yè)設計廣告手冊的原因是競爭對手擁有它。
13題問第一段中作者對廣告手冊所做的觀點是什么。答案是后面幾句：businesses fail to ask themselves critical questions like….企業(yè)沒有問自己一些關(guān)鍵性的問題。從這段話可以看出，作者認為企業(yè)在設計廣告手冊時的考慮是不周全的，沒有進行深入思考。所以答案是C：設計他們時考慮得并不充分。A不對，沒有提到客戶的期望，只是說廣告手冊可能會把客戶弄糊涂。B也不對，第一段并沒有提到design的問題。D在原文中也沒有提到。這題稍微需要理解和概括。
第二段是講廣告手冊設計時的一些考量。開頭先說客戶需要的廣告手冊是一個混合體，很難找到。而往往客戶手冊的預算是有限的，所以設計時不可能滿足所有的市場需要，應該優(yōu)先考慮最關(guān)鍵的部分。
14題問作者在第二段中對公司的建議是什么。原文說的很明白：There may not be enough money to meet all three marketing needs, so the first task is to plan the brochure, taking into account the most significant of these.不可能滿足所有的市場需要，所以優(yōu)先考慮最關(guān)鍵的部分，其他的需要用另外的方式來滿足。理解了內(nèi)容不難選出答案是C：接受一個廣告手冊不可能滿足所有目標的事實。
第三段緊接著第二段所說的首要任務(first task)，提出了次要任務(second task)：把廣告手冊的內(nèi)容找準。在95%的情況下，公司會雇人好好設計廣告手冊，但是卻不會找有相關(guān)技能的廣告文字撰稿人制作內(nèi)容，或者至少給收拾下。還有一個更大的失敗之處在于制作出的廣告手冊不是以客戶為中心的。廣告手冊應該涉及到客戶感興趣的.領域，集中在從你那購買所能獲得的好處上。
15題問作者在第三段說怎么樣才可以改善大部分的廣告手冊。根據(jù)前面的內(nèi)容概括，很顯然答案在A和D之間。選A是根據(jù)題干中的the majority of brochures來的，原文中提到In 95 per cent of cases, a company will hire a designer to oversee the layout….. but they dont get a copywriter or someone with the right expertise to produce the text.在95%的情況下公司只注重設計而不注重表述內(nèi)容，這里的95 per cent of cases可以對應the majority of brochures。get a copywriter or someone with the right expertise to produce the text，找一個有相關(guān)技能的廣告文字撰稿人來制作文字，也就是A所說的更好的語言和表達。
第四段說明了廣告手冊剛剛誕生時的一些情況�？蛻舾粗氐牟皇瞧髽I(yè)所存在的時間，而是企業(yè)的名聲和所干的實事。所以在廣告手冊的起步階段，最重要的是企業(yè)要擁有一個良好的業(yè)績記錄。一旦這些建立起來了，廣告手冊就可以致力于讓客戶相信你的產(chǎn)品是市場上最好的。
16題問在廣告手冊的引進階段，作者對公司們的建議是什么。原文很明確：The important point to get across at the beginning is that you have a good track record.。通過這一階段最重要的是你必須有一個良好的業(yè)績記錄。也就是D選項所說的公司要注重他們所建立起來的名聲。其他幾個選項都沒有提到。第五段說的是廣告手冊內(nèi)容的一些注意事項。內(nèi)容中要包含與你做生意時可能獲得的一些好處。公司要對手冊上的聲明做詳細說明。還可能引用現(xiàn)存客戶的一些建議。這些可以使得廣告手冊顯得很個人化，而不是堆砌供應商的照片然后把自己的名字印在最前面。
17題問第五段對廣告手冊內(nèi)容的討論中，作者的建議是什么。答案是原文的這么一句：it is not enough just to state these; in order to persuade, they need to be spelt out。僅僅只是聲明是不夠的，為了可以說服，他們需要被詳細說明。也就是B選項所說的為所做的聲明提供支持。A和D沒有提到，C不對，不是說避免使用他們的照片，而是說不能僅僅只呈上他們的照片，還要有別的東西，比如客戶的建議。
最后一段是說的設計階段的注意事項，需要具備哪些特征才能讓你的廣告手冊脫穎而出。18題要聯(lián)系上下文進行理解，原文是說“there are many production features that can distinguish your brochure from the run of the mill.”有很多生產(chǎn)特征能讓你的廣告手冊區(qū)別于其他的，后文有一個make you stand out，理解這里的含義，就是要和普通的一般的廣告手冊相區(qū)分。所以選擇ordinary。
商務英語中級BEC真題詳解 2
One answer has been given as an example.
Gianni Agnelli ,Chairman of Fiat , Italy’s largest private industrial corporation ,is known in Italy as the lawyer ,because he trained in law at Turin University. ____example____he has never practiced , his training may soon be useful. On April 17th Mr. Agnelli admitted to a group of Italian industrialists in Venice ____21____ Fiat had been ____22 ____ in some corruptions in Italy. On April 21st, Fiat’s lawyers and Cesare Romiti , its managing director , met Milan magistrates to ____ 23 ____ the firm’s involvement in bribery to win business from state-owned companies.
Fiat is not the ____24____ Italian company caught up in Italy’s increasing Political corruption scandal. According to the latest figure ,some 200 businessmen and politicians were sitting in prison ____25 ____ a result of judicial inquiries into kickbacks paid to politicians by firms. Hundreds more are still____26____influence of Fiat, ____27____sales are equal to 4/00 of Italy’s home product ,the scandal at the company has ____28____the industrial establishment.
Though neither Mr. Agnelli____29____Mr. Romiti has been ____30____ of wrongdoing, several other senior Fiat managers have allegedly been involved in paying kickbacks to win state-owned contracts ____31____ arrested include Francesco Mattiol , Fiat’s finance director , and Antonio Moscon , the ____32____ head of its Toro insurance branch____ 33____men have been ____.34____about their previous roles on the board of Cogefar-Impresit, Fiat’s construction subsidiary. Last May, Enzo Papi admitted paying a 1.5 million-dollar bribe for a contract , ____ 35 ____ to Milan’s underground.
Example
A Though B That C Because D What
Answer D
21. A what B that C when D if
22. A involved B connected C related D done
23. A talk B say C speak D discuss
24. A one B single C worst D only
25. A as B for C with D after
26. A in B under C at D on
27. A who B which C whose D its
28. A rocked B ruined C damaged D destroyed
29. A or B also C and D nor
30. A accused B charged C criticized D blamed
31. A Who B Those C He D That
32. A old B former C late D last
33.A Either B All C Every D Both
34. A solved B answered C questioned D replied
35. A contracted B related C connected D communicated
參考答案：21. B 22. A 23.D 24. D 25. A 26.B 27.C 28. A 29.D
商務英語中級BEC真題詳解 3
Look at the sentences below and at the five managers’ comments on leadership on the opposite page
Which new item (A, B, C ,D or E) dose each statement 1 – 8 refer to ?
For each statement 1– 8 , make one letter(A, B, C ,D or E) on your Answer Sheet .
You will need to use some of these letters more than once .
1、Successful leadership involves making sure that employees accept new ideas.
2、A good leader can bring success to a company in difficulties
3、Leaders should be assessed on the basis of their achievements
4、The personalities of good leaders are generally different from those of other managers
5、Patience is a valuable quality in a successful leader
6、Leaders consider potential changes in what their company does for others
7、Good leaders will encourage their staff if their organization is in difficulties
8、Leaders need to adapt their behaviour to suit different circumstances
A Maurizio Verna
Long-term, visionary business leaders must be prepared to invest to get what they want for their company. They know when and how to apply pressure and to take risks, when they need to display a more hands-off approach. I have a pretty clear view of my ideal business leader, and of course that’s where I ‘m trying to head: he or she should start up and grow a cash-rich, multi-interest international organization of tremendous strenngth and depth.
B Sue Tucker
The pace of technological change, and the rate at which businesses are changing , requires leaders to have a particular aptitude for technology and an understanding of the internet. A lot of people are aware of the opportunities here ,but awareness alone isn’t enough: in a true leader this needs to be coupled with clever marketing, product design and technological innovation, and keeping abreast of everything going on in the company. In fact the acid test , I think , is being able to use all of these skills to turn around a failing company.
C Carol Godfrey
Effective leaders stand out from the herd. They’re often idiosyncratic, even eccentric.They have the confidence to be themselves, and not to adopt the language and attributes of the run-of-the-mill professional managers and accountants. What’s crucial is having the charisma or whatever it is that gives their staff confidence in them, so they can keep everyone on board when they want to make innovations. So often these don’t get off the ground because of lack of leadership, because after all, our response to change is significantly affected by how it’s introduced.
D Brian Matthews
Leadership is about making things happen and being judged by results. Good ideas that go nowhere are a waste of time. Anticipate needs-those of customers for instance-and initiate action to meet those needs before the people concerned have even recognized they’ve got them. Th
at way you’ll always be ahead of the game, whatever line you’re in. For instance, top stockbrokers will learn all about you and your business and keep themselves completely up to date with your field in order to advise you. If they’re really good they ‘ll recognize trends even before you do .
E Ana Costa Outstanding leaders understand both tactics and strategy, and are prepared to play a very long game to achieve their objectives. They understand that in negotiations they need the “ win-win” concept, because losers risk losing their dignity, which is no good for your long-term business relationship with them. Leaders must stay optimistic, whatever the odds, and keep up morale of their company, even when the going’s tough. It’s important to be very much hands-on, too. A good leader will champion ideas that keep the company in the forefront.
參考答案： 1-5 CBDCE 6-8 EA
【商務英語中級BEC真題詳解】相關(guān)文章：
商務英語BEC中級閱讀真題07-10
商務英語(BEC)中級考試歷年真題09-21
2024年商務英語BEC中級口語真題10-11
歷年商務英語考試BEC中級真題09-08
2015年商務英語BEC中級考試真題預測09-15
BEC商務英語中級考試閱讀歷年真題訓練10-30
BEC歷年閱讀考試真題詳解09-28
BEC商務英語真題練習10-04
2015年商務英語考試BEC中級閱讀真題09-11