關(guān)于聊天平臺使企業(yè)文化更加現(xiàn)代化的三種途徑
Last year, more than 1.4 billion people used mobile messaging apps, according to eMarketer — a number that's expected to rise to 2 billion by 2018.
根據(jù)eMarketer調(diào)研顯示，去年有超過14億人使用移動信息應(yīng)用程序，這個數(shù)字到2018年將會上升至20億。
While the study found adoption is higher among mobile and Internet users in Asia and Latin America, North America is quickly catching onto this trend and will match those regions in penetration within the next five years. Apps in the U.S. including Snapchat and WhatsApp are gaining traction quickly, and paving the way for broader messaging adoption in North America.
同時，研究發(fā)現(xiàn)亞洲和拉美的手機(jī)和互聯(lián)網(wǎng)用戶的接納程度更高，北美快速地跟進(jìn)這一潮流，預(yù)計5年內(nèi)就能與這些地區(qū)相匹敵。在美國，包括Snapchat和WhatsApp在內(nèi)的應(yīng)用程序受到快速拉動，為北美更廣闊的信息傳遞鋪好了道路。
Most of us think of messaging platforms as a trendy way for teens to interact on their iPhones — sending each other selfies and emoji. But messaging platforms can be used just as effectively across an array of devices, from mobile to laptop, and they are becoming a surprisingly effective tool for business communication because of the real-time engagement that chat offers.
大多數(shù)人認(rèn)為信息傳遞平臺是青少年基于蘋果手機(jī)相互影響的一種流行方式——互相發(fā)送自拍和表情。但是信息平臺可以在一系列設(shè)備之間高效地使用，從手機(jī)到筆記本電腦，它們逐漸成為商務(wù)溝通中影響力非常大的一種工具，因為聊天提供了實(shí)時的參與。
Due to the globalization of business and the on-demand economy, many business leaders are finding that it makes sense to contract a team of freelance workers both at home and abroad to manage the ebb and flow of business. And, younger professionals joining more traditionally structured businesses are demanding more flexibility than their older associates, either requesting longer workdays in exchange for extended vacations abroad, working from home or nontraditional hours that allow them to avoid rush-hour traffic and transit.
由于商業(yè)全球化以及隨需而變的經(jīng)濟(jì)，許多企業(yè)領(lǐng)導(dǎo)者意識到，把國內(nèi)外的自由職業(yè)者組織起來去管理商業(yè)的興衰是非常有意義的。并且，加入傳統(tǒng)體制企業(yè)的年輕專業(yè)人才需要比年齡大的同事有更多的靈活性，他們想用更多的工作日來換取國外度假期的延長，而且在家或在非傳統(tǒng)時間的工作使他們避開了交通運(yùn)輸高峰。
While many business leaders are willing to embrace these changes in business culture for the benefit of greater productivity and a more motivated workforce, it can be a struggle to pull everything together seamlessly to create the sense of a unified team.
雖然許多企業(yè)領(lǐng)導(dǎo)人為了更好的生產(chǎn)力以及更有動力的勞動力愿意接受這些企業(yè)文化的變化，但是把所有東西都無縫地結(jié)合在一起去創(chuàng)建團(tuán)隊的歸屬感，是需要付出很多努力的。
Here are three ways a chat platform can act as that connective tissue, helping businesses embrace forward-thinking practices.
這里有聊天平臺作為結(jié)締組織的三種方法，去幫助企業(yè)接受前衛(wèi)的實(shí)踐。
1. Disparate and remote teams can easily collaborate
1. 不同的團(tuán)隊和遠(yuǎn)程的.團(tuán)隊合作更容易
Whether in the office or abroad, shoe-horning communication into dated platforms can create stress and confusion. Messaging platforms make it easy for teams to communicate in real time, no matter where they are. In today's leading chat applications, there are features for task management, file sharing and video or voice chat, as well as text-based messaging. Benefits related to the adoption of chat technology can include:
不管在辦公室還是在海外， 將交流呈現(xiàn)在過時的平臺上會產(chǎn)生壓力和困惑。而信息傳遞平臺可以方便團(tuán)隊實(shí)時交流，不管他們在哪里。今天的主要聊天應(yīng)用中，有任務(wù)管理、文件共享、視頻音頻聊天，以及文字聊天的功能。采用聊天技術(shù)帶來的好處包括：
Staying connected on the go: Project contributors have access to all the materials they need within the chat application, which is available on any device. This makes it easy for remote teams to ensure that everyone is on task and supporting projects appropriately — and on deadline — any time from anywhere.
保持聯(lián)系：任何設(shè)備都有聊天應(yīng)用，項目參與者可以在這些聊天應(yīng)用中找到他們需要的所有材料。這給遠(yuǎn)程團(tuán)隊提供了便利，他們可以確認(rèn)無論何時、無論何地，每個人在截止日期前都恰當(dāng)有序地進(jìn)行工作。
Accommodating flexible work schedules: Since project materials are centralized and communication is free-flowing, it's easy for employees to stay involved even if they can't make it to the office.·
適應(yīng)靈活的工作安排：由于項目材料集中并且溝通順暢，即使員工不能到辦公室，也很容易獲取他們想要的信息。
Integrating remote team members: Today's on-demand global economy means that many businesses are hiring specialized contractors all over the world. While this used to be a challenge due to the expense of travel and time differences, chat makes it relatively simple to keep these teams involved and highly visible within projects.
整合遠(yuǎn)程團(tuán)隊成員：在今天，隨需而變的全球經(jīng)濟(jì)意味著許多企業(yè)在全球雇傭了專業(yè)承包商。在過去，因為差旅費(fèi)的開支和時差的影響，這是一個挑戰(zhàn)，而現(xiàn)在聊天把保持這些團(tuán)隊的參與度和洞悉項目內(nèi)部變得相對容易一些。
2. Teams can focus on a project's end-goal, not the inbox
2. 團(tuán)隊可以把注意力放在項目的最終目的上，而不是收件箱
Email can be cumbersome — anyone who has opened their morning inbox to a flood of messages can relate. But chat recognizes that not every communication needs to be 500-words long, and it encourages users to be both brief and topical.
電子郵件可能成為累贅——對于那些早上一打開收件箱就涌出一大堆信息的人來說。但是在聊天時，不是所有的交流都需要500字那么長，它鼓勵使用者言簡意賅，直奔主題。
Furthermore, messages associated with a particular project can be housed in a "room" related to that project, eliminating the need for users to sort through a crowded inbox for important, relevant communications. This makes it much easier for project participants to focus on the project at hand and not feel the stress related to an overloaded inbox.
此外，與某個項目有關(guān)的信息可以被收在與之對應(yīng)的“空間”里，避免了用戶要分類整理擁擠的收件箱中重要關(guān)聯(lián)交流信息的需求。這讓項目參與者更容易專注于手頭的項目，而不是對超負(fù)荷的收件箱感到壓力重重。
3. Chat democratizes communication
3. 聊天交流更加民主化
In project-focused business chat, everyone talks and everyone listens. Project participants are clear on their roles within specific tasks. Every participant feels encouraged to keep their status up-to-date to ensure that projects are moving forward, which means everyone — from interns to executives — feels invested and valued within the process. This fosters a supportive environment where, if someone has to take on an additional task within the project, others can offer their help in real time.
在以商業(yè)交流為目的的項目中，每個人都會聆聽和訴說。項目參與者都清楚在特定任務(wù)重自己的角色。由于保持狀態(tài)更新進(jìn)而確保項目推進(jìn)，每個參與者都會受到鼓舞。也就是說，從實(shí)習(xí)生到主管，每個人都會在這個過程中感到被重視。這培養(yǎng)了一個積極的環(huán)境，如果有人在項目中接手了額外的任務(wù)，其他人可以及時為他提供幫助。
And, if someone is acting outside of established process, there's no need to escalate. A simple reminder early in the game — ideally punctuated with a friendly emoji — can, for example, remind a teammate that they need to go through purchasing before ordering supplies.
如果有人的行為不符合已經(jīng)建立的流程，也沒有必要進(jìn)行升級。比如，在游戲中盡早設(shè)置簡單的提示（理想情況下用友好的表情符號）能提醒團(tuán)隊成員，他們需要在訂貨之前先經(jīng)過采購。
This collaborative environment also encourages participants to cheer each other on by sending a quick "great job!" or a brimming beer mug to a teammate. If this doesn't seem like a valuable exercise, consider that 78% of employees say they would work harder if they felt their efforts were better recognized, and 82% say being recognized motivates them in their job. In fact, research has shown that when managers recognize employee performance, 81% feel more satisfied with their work.
這種合作的環(huán)境也能鼓勵參與者通過發(fā)送“干得好！”或給隊友一杯滿溢的啤酒來互相加油。如果這看起來不像是一個寶貴的鍛煉，那就來看看：78%的員工說如果感覺到自己的努力被認(rèn)可，他們將會更努力的工作；82%的員工說被認(rèn)可能激勵他們的工作。事實(shí)上，研究表明，當(dāng)管理者認(rèn)可員工業(yè)績時，81%的員工會對他們的工作感到更滿意。
Messaging platforms ultimately make communication easier so that employees can focus on moving projects forward and supporting each other. The transparency and ease of real-time communications can create a more pleasant work environment where support and praise are easy to provide. The adoption of a messaging platform can help businesses embrace modern practices and create a more positive, collaborative and productive culture.
信息傳遞平臺最終能使交流變得更容易，員工可以專注于推進(jìn)項目以及互相支持。實(shí)時通信的舒適透明可以創(chuàng)造一個更愉快的工作環(huán)境，更容易提供支持和贊美。采用消息傳遞平臺能幫助企業(yè)擁抱現(xiàn)代實(shí)踐，創(chuàng)建一個積極、合作和富有成效的文化氛圍。
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