托福考試獨立寫作預測及范文（成功類）

　　獨立寫作考察學生對陳述進行評估、形成觀點并說服讀者接受的能力。科學地對陳述進行分類，尋找共性，發(fā)現(xiàn)規(guī)律，是備考的一個重要環(huán)節(jié)。下面YJBYS小編為大家?guī)�來關(guān)于托福考試獨立寫作預測及范文(成功類)，供大家參考學習，預祝考生考試順利!

　　(成功類). For any business to be successful, one must spend a lot of money on advertising.

　　絕對詞，不同意

　　1.論點：產(chǎn)品質(zhì)量更重要

　　解釋：在現(xiàn)在網(wǎng)絡廣泛普及的年代，產(chǎn)品的質(zhì)量變的日益不可取代，一個公司只要能夠生產(chǎn)出消費者喜愛的產(chǎn)品，那么是否有廣告就變的不是那么的重要。相反，質(zhì)量不能夠達到標準，那么廣告往往會起到相反的作用。

　　例子：無數(shù)的例子在日常生活中可以看到。當人們選擇手機的時候，現(xiàn)在越來越多的人都會選擇蘋果手機，這并不是因為蘋果手機的廣告，拿我自己舉例，我從來沒有關(guān)注過or留意過蘋果產(chǎn)品的廣告，真正吸引我以及廣大消費者的是蘋果產(chǎn)品卓越的性能。眾所周知，蘋果手機獨特的設計被很多國內(nèi)品牌在模仿，但是蘋果卓越的操作系統(tǒng)以及強大的App卻不是其他品牌能夠模仿的。當蘋果公司推出新的產(chǎn)品的時候，立即就會有無數(shù)的消費者設法去購買他們的產(chǎn)品，而他們根本都不會有時間去關(guān)注蘋果產(chǎn)品的廣告。

　　結(jié)論: 因此，想要取得成功就要關(guān)注產(chǎn)品的質(zhì)量。

　　2.論點：公司學會處理和消費者之間的關(guān)系也極其的重要。

　　解釋：當公司產(chǎn)品出現(xiàn)質(zhì)量問題，如何去保障消費者的權(quán)益對于一個企業(yè)來說至關(guān)重要，因為它決定了消費v者以后是否還依然信賴該企業(yè)的產(chǎn)品。

　　引出： 生活中也出現(xiàn)了不少這樣的例子。

　　例子： 在汽車產(chǎn)業(yè)，總會有一些汽車因為某些汽車零件質(zhì)量的問題而不得不選擇召回已經(jīng)銷售出去的汽車，而這時候如何和客戶溝通變得極其的重要。公司的服務人員需要維持好客戶的關(guān)系，需要給予客戶一定的賠償，并且解決客戶因為車輛被召回后產(chǎn)生的出行不便的問題，并且也要保障被召回的車輛在今后不會再出現(xiàn)同樣的問題。例如今年大眾旗下 Volkswagen 就有車型出現(xiàn)了斷軸 The Ruputure of Rotor的巨大質(zhì)量問題，使得消費者對于大眾品牌產(chǎn)生了極大的懷疑與不信任。而這時候如何處理消費者對于品牌的信賴是在多的廣告也不能解決的。

　　結(jié)論：因此對于企業(yè)來說，如何維護客戶的關(guān)系至關(guān)重要。

　　2月27/28日托福獨立寫作范文：

　　At present, more enterprises are hoping for constant progress and achievement. In this case, some people may raise the dispute whether the companies should develop themselves by making more advertisements and they think making advertisements is the most important method to stimulate the sales of their products. From my perspective, although more customers might be familiar with products after watching the Ads, I still believe the other two areas should be more concerned for the following reasons and examples.

　　To begin with, owing to consumers’ real concerns about the quality of products, the companies are supposed to enhance the technology of their products to ensure their products’ advantages in the market. Specifically speaking, the more wealth of average families generated by the social progress makes current citizens focus more on the quality of products that can not be ensured by the advertisement. Thus, the companies should spend the majority of their resources in developing and researching the latest technology. Take the phones’ market as an example. Compared with Nokia that was outdated and had to confront the bankruptcy ultimately, Apple company experiences a sprouting development thanks to the brand-new products of higher quality. It is generally acknowledged that the prices of Apple products are not low, however, the company’s products still receive warm welcome from people throughout the world. Let’s take a brief analysis of the success of Apple. Instead of using the outdated technology, Apple is courageous to invent new technology, namely, touch-screen technique that Nokia had once thought of but failed to insist on developing. Besides, the new operation system called IOS and strong App platform based on the new system has produced many precious opportunities for Apple, which is demonstrated by a huge number of users who are favor of the epoch-making products that offer clients much more convenience than phones of other brands. Consequently, although Apple seldom makes advertising, the Apple products are still favored by many consumers thanks to its superiority about its own higher quality of products.

　　To be followed, aside from the quality of products, the companies are also required to focus on building good relationship with customers. In other words, no products can be perfect in every aspect, in this way; the maintenance of good relationship between companies and customers can help solve some potential crisis when some defects happen to the products. Take the event occurring to Volkswagen as an example. The rupture of rear shaft in New Sagitar, a type of vehicle promoted by the company; caused a huge loss to the company. However, the Quality Supervision Department of the company made a quick response and a spontaneous announcement that all the defective automobiles will be recalled and the company promised to the customers that the real suspension system would be fixed. The tragedy will be enormously serious, even endangering the reputation of the company and causing the irretrievable effects. However, the long-period good relationship with customers plays a key role in preventing the loss of customers. Surely, the immediate measures that are taken by the company are also as important as the maintenance of relations. Finally, the crisis was solved successfully, which should be ascribed the long-term good relations built by the company with the customers and the company’s sincere attitude when dysfunction of the car appears.

　　Admittedly, to some extent, making advertisement can bring some benefits. The advantages of products will be presented by the audiences, bringing much convenience for potential clients when they have the demand for certain products. Except for that, owing to knowing the products, the consumers can compare them with their counterparts in the market and make the final decision to purchase. It appears to be sensible, however, the majority of advertising will conceal their drawbacks and exaggerate their merits and current consumers have been conscious of that. Therefore, many consumers will cast doubt to the quality of the products, and thus, compared with the possibility of being doubted by the consumers after viewing the advertisement, the company should spend more energy and time in optimizing its products to win the favor and acclaim from the customers.

　　In a word, to be successful in the business, the companies should not focus on advertising. Instead, the improvement of quality and the maintenance of relationship with customers should be prioritized for them. By focusing on feelings of consumers, the companies can achieve a constant progress.

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