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中級(jí)商務(wù)英語閱讀真題講解
在學(xué)習(xí)、工作中，我們最熟悉的就是考試真題了，考試真題是命題者按照一定的考核目的編寫出來的。一份什么樣的考試真題才能稱之為好考試真題呢？以下是小編為大家收集的中級(jí)商務(wù)英語閱讀真題講解，歡迎大家分享。
中級(jí)商務(wù)英語閱讀真題講解 1
1.Sometimes it is necessary to insist on further explanation.
2.You shouldnt focus on your response while others are still speaking.
3.People are reluctant to admit that they dont listen well.
4.There are benefits in seeing things from the speakers perspective.
5.Keen observation of the speaker can support our listening skills.
6.It is risky to think about a different issue while someone is speaking.
7.People do not mind hearing their own views summarised.
Good listener, better manager
A
Too often we accuse others of not listening, pretending that we ourselves are faultless, yet in our hearts we know that many of the mistakes we make come about because we havent listened carefully enough. We get things wrong because we havent quite understood what someone meant when they were talking to us. Anyone who has ever taken the minutes of a long meeting will know how hard it is to remember - despite the benefit of notes - exactly what everyone said. But success depends on getting things right - and that means listening.
B
Listening is not the same thing as hearing; it is not an effortless activity. It demands attention and concentration. It may mean quizzing the speaker for additional information or for clarification - it is always better to ask than to continue regardless and get things wrong. However, if you allow your mind to wander onto something else, even for a few minutes, youll miss what the speaker is saying - probably at the very moment when he or she is saying something critical. And not having heard, you wont know youve missed anything until its too late.
C
The most common bad habit we have is to start thinking of what we are going to say about the subject long before the other speaker has finished. We then stop listening. Even worse, this often adds rudeness to inattentiveness, as once you have decided what to say there is a fair chance you will interrupt to say it. Good listeners dont interrupt. In fact it is often worth explaining the main idea of what you have just been told before going on to make your own points. Nobody is offended by this and it shows that you have listened well.
D
Above all be patient and accept that many people are not very good communicators. Its helpful to remember that the ways people move and position themselves while they are speaking can reveal a great deal about what they are saying. Equally importantly you should put yourself in the other persons place, both intellectually and emotionally; it will help you to understand what they are getting at and form a response. But dont be too clever. Faced with a know-all, many people keep quiet because they see no point in continuing.
這篇文章講的是傾聽(listening)的重要性。一個(gè)好的管理者必然是一個(gè)好的傾聽者，所以要講究?jī)A聽的藝術(shù)。
第一題，有時(shí)堅(jiān)持進(jìn)一步的解釋是很有必要的。答案是B段的這么一句：It may mean quizzing the speaker for additional information or for clarification - it is always better to ask than to continue regardless and get things wrong它可能意味著為了進(jìn)一步的信息和說明去詢問說話的人——問總比不顧情況的繼續(xù)并且把事情辦錯(cuò)的好。這里的additional information對(duì)應(yīng)于further explanation.
第二題，不能在別人還在說的時(shí)候就開始關(guān)注自己的回應(yīng)。答案是C段的.第一句：The most common bad habit we have is to start thinking of what we are going to say about the subject long before the other speaker has finished。我們最常見的壞習(xí)慣就是在講話者遠(yuǎn)還沒結(jié)束的時(shí)候就開始思考我們將對(duì)這個(gè)話題說些什么。這里的before the other speaker has finished就是others are still speaking，focus on your response就是start thinking of what we are going to say about the subject。
第三題，人們不愿意承認(rèn)自己沒有聽好。答案是A段的第一句：Too often we accuse others of not listening, pretending that we ourselves are faultless, yet in our hearts we know that many of the mistakes we make come about because we havent listened carefully enough。我們經(jīng)常指責(zé)別人沒有好好聽，假裝我們自己是無可指責(zé)的，其實(shí)在我們心里知道，很多我們所犯的錯(cuò)誤都是由于聽的不夠仔細(xì)。這句的意思就是說我們心里知道什么原因，但是口頭上喜歡指責(zé)別人。也就是第三題題干說的不愿意承認(rèn)。
第四題，從說話者的視角去考慮問題是有好處的。答案是D段的這么一句：Equally importantly you should put yourself in the other persons place, both intellectually and emotionally。同樣重要的是你必須把自己置于別人的位置上，既是智力上的也是情感上的。這里的put yourself in other person’s place就是seeing things from the speaker’s perspective。
第五題，對(duì)說話者的敏銳觀察可以提高傾聽技巧。答案是D段的這么一句：Its helpful to remember that the ways people move and position themselves while they are speaking can reveal a great deal about what they are saying。記住說話人的移動(dòng)方式和姿勢(shì)是很有用的，這些可以揭示出很多他們所說話的信息。連說話的姿勢(shì)都要記住，當(dāng)然是keen observation了，helpful可以對(duì)應(yīng)于support。
第六題，當(dāng)別人在說話的時(shí)候去想著另外一件事是很危險(xiǎn)的。答案是B段的這么一句：if you allow your mind to wander onto something else, even for a few minutes, youll miss what the speaker is saying如果你讓自己走神了，哪怕是僅有的幾分鐘，你也將錯(cuò)過別人所說的話。allow your mind wander onto something else也就是think about a different issue.
第七題，人們不介意聽到他們自己的觀點(diǎn)被總結(jié)。答案是C段的這么一句：In fact it is often worth explaining the main idea of what you have just been told before going on to make your own points. Nobody is offended by this事實(shí)上在作出自己觀點(diǎn)之前往往很值得解釋下剛剛所聽到內(nèi)容的主要觀點(diǎn)。沒有人會(huì)被這個(gè)所冒犯。explaining the main idea of what you have just been told也就是hearing their own views summarised。do not mind也就是nobody is offended by this。
中級(jí)商務(wù)英語閱讀真題講解 2
《SELL,SELL,SELL》
Last year over 13bn was spent on advertising in the UK and research indicates that most people will have seen 2m sales messages by the time they are 30. Advertising is big business and often acts as the interface between commerce and culture. While there are many adverts that just irritate, there are some that are miniature works of art. (0)... .The advertisers themselves believe they are delivering an important message because they are protecting and promoting a clients brand and extending greater choice to the consumer. (8).........Instead of being free, many TV channels would only be available on subscription packages of about 500 per month and newspapers might cost six times more than their present cover price.
There are many different models of advertising practice, but no one is precisely sure what makes a good advert. (9).........While some try to get you to buy a product, others, such as anti-smoking campaigns, aim to get you not to do something. Some adverts are not aimed at consumers at all, but at retailers, shareholders or employees. For example, manufacturers often advertise their products in trade magazines to reassure retailers that a new brand will be widely promoted. Petrol companies often choose to emphasise how environmentally friendly they are; this is to offset any negative public perceptions of the industry rather than to persuade consumers to buy an individual brand of petrol. (10).........This is because petrol is regarded, in advertising terms, as a distress purchase. We get it because we cant do without it, not because we really want it. In general, however, the main aim of advertising is to attribute emotional qualities to a product in order to create an individual brand that the consumer can associate with.
Working out whether an advert has been successful is extremely difficult.(11).........For example, what persuaded them to buy a car? You cannot be sure whether it was the advertising, the price, the oppositions distribution, changes in the law or changes in consumer attitudes that was the determining factor. What advertising cant do is make consumers buy something they dont want. It can perhaps persuade you to try something once, but if you dont like what you get, you wont try it again.(12).........In other words, where there is no emotional engagement, such as a consumers feelings about a bag of peas, beliefs are much harder to shift.
A Moreover, it is almost impossible to get people to change the way they view things they are indifferent to.
B Over the last ten years, other forms of advertising, such as direct marketing, have become increasingly popular as well as scientific.
C They dont, as the industry well knows, care enough to be brand loyal to such a product.
D Whether you accept this argument or not, you have to recognise that without advertising our world would be very different.
E The problem lies in isolating precisely what motivates people to behave in a particular way.
F This is partly because not all advertisements are designed to do the same thing.
G The production costs involved in these can reach higher figures than those for the average movie.
《Sell,Sell,Sell》，聽名字像是跟銷售有關(guān)，其實(shí)是關(guān)于廣告的。廣告的最終目的就是提升銷售。第一段是總體講述廣告業(yè)的情況以及廣告的作用。第二段介紹了廣告的幾種形式，不同的公司對(duì)廣告的要求是不一樣的。第三段講怎么樣才能打好廣告，一不小心就容易讓觀眾產(chǎn)生逆反心理。
答案解析
第八題，這一空的前后都是在講廣告的作用。前面說做廣告的人認(rèn)為他們是在傳遞一種重要的信息，因?yàn)樗麄儽Ｗo(hù)并且提升了客戶的品牌同時(shí)又給消費(fèi)者提供了更多的選擇。后面說要是沒有廣告的`話，很多電視節(jié)目就不會(huì)免費(fèi)，而且報(bào)紙會(huì)比現(xiàn)在貴六倍。從前后的信息可以看出這里是在講廣告的重要性，廣告是必不可少的。D選項(xiàng)可以和這里的前后內(nèi)容相吻合：不管你接不接受這個(gè)論斷，你都得承認(rèn)沒了廣告世界將大不一樣。this argument是指前面廣告商的那段話，而very different就是引出后面的電視不免費(fèi)、報(bào)紙漲價(jià)等等。
第九題，這一段是講廣告的不同模式。第一句話就說廣告有很多模式，但是沒有人能夠精確的確定什么才是好的廣告。緊接著后面說了不同的廣告有不同的目的和側(cè)重點(diǎn)。從while some…的句式可以看出這里是擴(kuò)展說明的，那么F空應(yīng)該接一個(gè)過渡的句子，表示不同的公司對(duì)廣告有不同的需求。選項(xiàng)F符合這一特點(diǎn)：這部分是因?yàn)椴皇撬械膹V告都被設(shè)計(jì)成干相同的事情。也就是說不同的廣告會(huì)滿足不同的需求。This是指代前面的no one is precisely sure。空格后面的擴(kuò)展說明可以對(duì)應(yīng)于do the same thing。
第十題，這一空前面是以汽油公司為例，說明這些公司的廣告并不怎么強(qiáng)調(diào)個(gè)人品牌，他們更加看重的是整個(gè)大環(huán)境的友好。后面也是具體解釋這一現(xiàn)象的原因。所以相應(yīng)的第十空也是填入一個(gè)過渡句，前面的rather than to persuade consumers to buy an individual brand of petrol是一個(gè)暗示，這一空應(yīng)該填入C：他們并沒有像這個(gè)行業(yè)所熟知的那樣看重對(duì)這種產(chǎn)品的品牌忠誠度。Brand loyal也就是buy an individual brand of petrol
第十一題，最后一段講什么樣的廣告才能算是成功的。第一句就說評(píng)判很困難。11題空格后面是舉例說明。what persuaded them to buy a car是一個(gè)關(guān)鍵的句子。因?yàn)闆]有辦法判斷到底是什么最終說服消費(fèi)者購買，所以很難評(píng)判一個(gè)廣告是否成功。11題選E，motivate是關(guān)鍵詞，可以對(duì)應(yīng)最后一段反復(fù)出現(xiàn)的persuade。
E選項(xiàng)的句子值得分析理解：The problem lies in isolating precisely what motivates people to behave in a particular way.
Isolating在這里不是形容詞，孤立的，而是動(dòng)詞的分詞形式，isolate此處的用法是：if you isolate an idea, problem etc, you consider it separately from other things that are connected with it。(isolate something from something)將…剔出(以便看清和單獨(dú)處理)。
所以這個(gè)句子的含義就是問題在于準(zhǔn)確的將人們某種行為的動(dòng)機(jī)給剔除出來。
第十二題，這一空的前后都是在說客戶對(duì)產(chǎn)品喜好的重要性。前面說if you dont like what you get, you wont try it again，后面說where there is no emotional engagement, beliefs are much harder to shift.。沒有感情依賴的話，觀念很難被轉(zhuǎn)變。從前后內(nèi)容來看，A選項(xiàng)最適合填入：另外，讓人轉(zhuǎn)變對(duì)他們不感興趣的事情的看法幾乎是一件不可能的事情。Change the way對(duì)應(yīng)于shift，indifferent to對(duì)應(yīng)there is no emotional engagement.
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