2016BEC中級閱讀材料

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　　篇一：Hotmail更名Outlook

　　Microsoft Corp unveileda revamped, Facebook-friendly versionof its free, online email service on Tuesday in an attempt to reversemarket share losses to Google Inc's fast-growing Gmail.

　　The world's largest software company is renaming its Hotmail service Outlook, giving it a sharp new look, social network links, and new features for handling the tide of junk and mass mail that swampsmany users.

　　Hotmail was still the world's largest online mail service as of June, according to the latest comScore figures available, with 324 million users, or about 36 percent of the global market.

　　But it is losing customers to Google's Gmail, the fastest-growing rival, which now has about 31 percent of the market. Yahoo Mail is staticwith about 32 percent.

　　In a bid to recapture growth, Microsoft is renaming the service Outlook, a name familiar to most corporateworkers who use Microsoft's Office email application, and sprucingup the whole experience. Hotmail users will be promptedto switch over to the new service over the next few months.

　　Hotmail, launched in 1996, was one of the first online email services, but it has not been updated by Microsoft for eight years.

　　The new look is clean and uncluttered, featuring lots of white space, reminiscentof Google's recent makeover of Gmail. Relatively unobtrusiveadvertisements appear in a column to the right of the screen when looking at folders. They do not appear when a message is open.

　　Users can link up with their Facebook, Twitter, LinkedIn and Google+ accounts, to see the latest updates from friends and contacts. Online chat is available via Facebook.

　　The new mail service also allows easy use of Microsoft's Internet-based products, such as SkyDrive for storing documents, Office Web Apps for working away from a PC, and will eventually have Skype video chat built in.

　　篇二：不要沉迷過去的成功

　　Today's advice comes from Autodesk Inc. CEO Carl Bass:

　　今天的嘉賓是Autodesk Inc.首席執行官Carl Bass：

　　"I think it’s real easy as a leader to confusewhat the results are today with the actions that happened a while ago, because then you just start coasting."

　　“我認為作為領導者真的很容易混淆過去的行為與該行為所產生的結果，那就意味著你已經開始走下坡路了。”

　　Bass says the problem is that companies use factors like revenueand profit to measure their success, but it's possible that these things are still positive even after a company has lost its original spark.

　　Bass表示，問題就在于公司總是在用績效和收益來衡量公司的成功與否。但是，計時在公司出現問題之后，這些東西可能還是顯示良好。

　　"I’ve been spending a lot more time trying to quantifyor figure out if what we’re doing is right, or whether what we’re really doing is just celebrating the result of things that happened a while ago."

　　“一直以來，我都花大量的時間嘗試著確定或指出是否我們在做的事情是正確的，或者是否我們真正在做的只是在享受之前的成果。”

　　篇三：中國理財產品銷售量大幅飆升

　　Sales of individual wealth management products in China shot up in the last quarter of 2007 as banks expanded their product offerings, the banking regulator said yesterday.

　　By the end of September there were 60 banking institutions in China offering individual wealth management services such as mutual funds, insurance products and offshore investments.

　　Together China’s banks sold Rmb600bn ($82bn) worth of such products in the first three quarters of 2007.

　　But the China Banking Regulatory Commission (CBRC) said it expected that figure had jumped to Rmb1,000bn by the end of the year as more products became available and customers shifted money out of interest-bearing time deposits.

　　With inflation hitting an 11-year high of 6.9 per cent in November and the one-year deposit rate at only 4.14 per cent, Chinese investors are faced with negative real interest rates and have been looking for alternatives to bank deposits.

　　The government is actively encouraging Chinese banks to diversify from their traditional reliance on the spread between deposit and loan interest rates, which are set by the central bank to ensure profitability at the state-owned lenders.

　　In June last year the CBRC set a target for large and medium-sized state-owned banks to increase their fee-based income from about 17 per cent of their total now to 40-50 per cent within the next five to 10 years.

　　Most of the world’s largest banks have set up operations in China and many, including Standard Chartered, UBS and HSBC, began offering private banking services available to clients with $1m or more to invest, last year.

　　Deutsche Bank yesterday announced it had incorporated locally in Beijing, allowing it to offer more services, including renminbi deposit and lending services.

　　The CBRC warned yesterday that the growth in wealth management services had been accompanied by a rise in the number of scams aimed at swindling ignorant individuals and that such cases have a profound effect on society at large.

　　Notes:

　　individual wealth management products: 個人理財產品

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