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12月商務(wù)英語中級閱讀模擬及答案
BEC中級閱讀共五種題型，考試時間為60分鐘，第一部分是四個短文，其他部分各有一篇較長的正文，均摘選自報紙、商業(yè)雜志、商務(wù)信件、圖書、廣告、及商品手冊等，都與日常工作相關(guān)。用以測試考生各種閱讀技能。以下是小編整理的關(guān)于商務(wù)英語中級閱讀模擬及答案，供大家備考。
12月商務(wù)英語中級閱讀模擬及答案 1
B 1 It would be advisable for Flacks to consult customers before developing a new product.
D 2 Producing goods for specialist markets might increase Flacks profits.
C 3 Flacks may need to change the function of one of its facilities.
A 4 Flacks should utilise its current expertise to enter a different market.
B 5 Flacks may need to consider closing its current production facility.
C 6 Flacks should develop the connections it has established with leading retailers.
A 7 Expanding the product range would not be a problem for the workforce.
Flacks is a UK-based company that produces fashion accessories for women. How can it continue to grow its business?
A Susan Falmer
Faced with a shrinking market, cheap imports and competitive pricing, Flacks will have to work hard to increase its margins. They need to move into a more promising market, one where demand is growing and where the company can exploit existing skills and contacts. They could think about brand extension - this would not be a giant leap and the sales force would take it in its stride. Also, they wouldnt need to re-equip their factory and could use non-UK sourcing if facilities here are in short supply.
B Mesut Guzel
They have the fundamentals of a survival strategy in a market where outsourced manufacture and brand differentiation hold the key to success. I think they should initially locate some of their production in another country, where manufacturing quality tends to be better and it is easier to meet changing customer demands. But they should also regularly monitor production in Britain and think about outsourcing all this work abroad at some point if they need it done faster. The company should continue to work on innovative products, and thorough market research will help to ensure any new ideas are well received.
C Gary Wilmot
In order to beat their rivals in a highly competitive market, Flacks should ensure their products are attractive and build on their relationships with the big stores rather than trying to go it alone and market directly. They should also consider refocusing production by using their UK factory for high-specification products. They could eventually build more production overseas in a cycle of continuous development.
D Michal Kaminski
The demand for fashion accessories is relatively flat and the company should consider exploiting niche markets to improve its margins. But even within these, Flacks must distinguish its goods from those of its rivals in terms of quality, performance and design. Innovative sales, marketing and PR are vital to exploit these niche products. One competitive advantage that Flacks does have is production times. Many retail chains now have two-tier supply chains and Flacks could focus on top-up orders. They might also investigate other sales channels such as mail order.
這篇文章是關(guān)于一個女性時尚飾品公司——Flacks的發(fā)展戰(zhàn)略問題，四個專家給出了自己的建議。這套題目的答案稍微有些隱晦。
第一題，說在開發(fā)新產(chǎn)品前咨詢客戶的意見對于Flacks來講是很明智的。答案是B段的最后一句：thorough market research will help to ensure any new ideas are well received.徹底的市場調(diào)查能夠確保新的思想很好的被接受。Market research，市場調(diào)查，在很大程度上就是咨詢客戶的意見(consult customers)，any new ideas可以對應(yīng)于developing a new product,能夠well received，那么對于公司來講當然就是advisable了。選B。
第二題，說為專業(yè)市場生產(chǎn)產(chǎn)品可以增加利潤。答案是D段的.這么一句：the company should consider exploiting niche markets to improve its margins這題關(guān)鍵是要理解一個市場的
含義：niche market。看英英解釋：a small area of trade within the economy, often involving specialized products。improve its margins也就是increase profits，選D。
第三題，說Flacks可能需要改變它的一個設(shè)備的功能。這里答案不是太明顯，是C段的這么一句：They should also consider refocusing production by using their UK factory for high-specification products。他們也需要考慮通過利用英國工廠生產(chǎn)高規(guī)格產(chǎn)品來調(diào)整生產(chǎn)焦點。也就是說，英國工廠原來不是生產(chǎn)高規(guī)格產(chǎn)品的，即題目說的改變它的一個設(shè)備的功能。
第四題，說Flacks可以利用現(xiàn)有的技能來進入一個新的市場。答案是A段的這么一句：They need to move into a more promising market, one where demand is growing and where the company can exploit existing skills and contacts。他們需要進入一個更有發(fā)展前景的市場，一個需求增長并且公司可以利用現(xiàn)有技能和合同的市場。exploit existing skills也就是utilise its current expertise。
第五題，說Flacks可以考慮關(guān)閉現(xiàn)有的生產(chǎn)設(shè)備。這題也有些隱晦，答案是這么一句：think about outsourcing all this work abroad。關(guān)鍵就在于outsource這個詞的意思：turn to outside suppliers or manufacturers外購。既然是要考慮outsource——turn to outside manufactures，那么也就是可以考慮關(guān)閉自己的生產(chǎn)設(shè)備了。選B。
第六題，說Flacks應(yīng)該考慮發(fā)展同領(lǐng)先的連鎖商已經(jīng)建立起來的關(guān)系。答案在C段：build on their relationships with the big stores發(fā)展他們同大商店的關(guān)系。
第七題，說擴展產(chǎn)品范圍對勞動力來講不是問題。答案在A段：They could think about brand extension - this would not be a giant leap and the sales force would take it in its stride.他們可以考慮品牌擴張——這不是一個巨大的跳躍，在銷售力量的步調(diào)范圍之內(nèi)。言下之意，不是問題。選A。
12月商務(wù)英語中級閱讀模擬及答案 2
第一篇：Speaking Your Customers’ Language
Modern international trading practices are highlighting the growing importance of language training
Modern-day business really does transcend national barriers. Thanks to sophisticated IT and communications systems, businesses can now market their products on a truly global scale. The world is indisputably becoming a smaller place, as service and manufacturing companies search the international marketplace for new suppliers and clients. Businesses must, however, be aware that once they expand the area in which they operate, they face increased competition. The standard and quality of their goods become increasingly important in keeping up with competitors. But most of all, it is the service element accompanying the goods which is crucial to a company’s success in a particular market. This new philosophy has led to many companies, some of which have even offered products of a lesser quality, gaining success overseas.
Although globalisation may, in some senses, have brought national economies closer together, societies around the world still have radically different expectations, processes and standards. These are not a function of economic change, but are more deep-rooted and difficult to alter. They can be a major problem for businesses expanding abroad, with the greatest obstacle of all being the language barrier. If you have to deal with clients, suppliers and distributors in a range of countries, you will not only need the skills to communicate with them, you will also need to reconcile any national biases you have with the diverse ways of doing business that exist around the globe.
The value of effective communication is not to be underestimated. New technology such as videoconferencing and email has played a part in making the communication process easier, and it may also be possible that the introduction of language interpretation software will help with some global communications problems. But, of course, it is the human element of the communication process that is so vital in business, especially in negotiations, presentations and team-building. It is essential for managers to meet regularly with staff, customers and partners, so that issues can be discussed, messages communicated and feedback obtained.
The value of well-organised language training is immense, and can bring benefits to all levels and departments within a multinational organisation. Unfortunately, however, many organisations have a very narrow view when it comes to training of any kind. Often, an urgent requirement has to be identified before training is authorised. Then, a training company is employed or a programme is developed in-house, the team is trained, and that is seen as the end of the matter. However, the fact remains that training programmes are effective only if they are relevant to a company’s broader, long-term needs. They should be regarded as an investment rather than a cost.
Changes in expectations and attitudes are certain to continue for companies that trade globally. Although such companies are not yet faced with their international partners and clients demanding that business be conducted in their mother tongue, they realise that overseas competition is increasing fast. If these companies want to continue to achieve success on the international trading circuit, they must be prepared to adapt to situations and speak the local language. If not, someone else will.
13 According to the first paragraph, improved communications have enabled companies to
A offer a wider variety of products and services.
B expand beyond their domestic markets.
C perform better than their international competitors.
D open more manufacturing facilities abroad.
14 Some companies have succeeded at an international level even though they have
A produced inferior goods.
B failed to adapt products for local markets.
C ignored the standards set by their competitors.
D reduced the standard of the service they offer.
15 Approaches to doing business vary between countries because of
A local economic considerations.
B the existence of cultural differences.
C strong wishes to remain independent.
D regulations about business practices.
16 The writer thinks that the use of modern technology will
A speed up the process of language interpretation.
B never replace the need for face-to-face interaction.
C help solve the problems involved in maintaining strong teams.
D not lead to greater communication between companies and clients.
17 A common weakness of training courses is that they
A are developed by the wrong team.
B do not give good value for money.
C are provided only if there is an immediate need.
D do not deal with a company’s specific requirements.
18 Why should companies do business in the language of the countries they are operating in?
A to prevent other companies taking their business
B to help them find new international partners
C to meet clients’ current expectations
D to become more aware of their competitors’ activities
第二篇：Japanese McDonald’s
If you always thought of McDonald’s as an all-American company it, may surprise you to learn that the king of McDonald’s franchises is named Fujita and that he doesn’t eat hamburgers. ____1____ By ignoring many of the customs of both his native and his parent company, Fujita has made McDonald’s the top fast-food business in Japan and has changed the face of franchising.
McDonald’s came to Japan in 1970 searching for a Japanese partner with whom to create a Japanese McDonald’s. Fujita was far from the richest potential candidate interviewed, but he was an eager entrepreneur who seemed willing to devote his energies to the new venture. ____2____
Almost immediately, however, Fujita began going his own way. The parent company recommended opening the first Japanese McDonald’s in the suburbs, where most American fast-food stores are located. Fujita had his own ideas. ____3____ He got his way, opened the first Japanese McDonald’s in a department store in Tokyo, didn’t spend anything on advertising. ____4____
McDonald’s learned its lesson from Fujita and has since opened inner-city restaurant around the world. ____5____ While the Japanese seem fascinated with western styles and tastes, they often don’t think of themselves as consumers of American products. So Fujita’s McDonald’s franchises play down their American origins, to the point where, according to Fujita, some Japanese who visit the United States are surprised to find that we have ‘Makudonarudo’, as the Japanese say it, in America too.
A.In fact, Fujita is unusual in many respects, and his uniqueness has made him very rich.
B.McDonald’s took a chance and chose him.
C.Fujita and McDonald’s continue to benefit from each other.
D.Other companies might learn from the way Fujita marketed McDonald’s in Japan.
E.Fujita likes to take credit for a rise in the average weight of his people.
F.And within a year he had broken McDonald’s world record for one-day sales: $14,000.
G.He thought the young pedestrians of Japan’s cities were more likely to give up Japan fish-and –rice diet for a hamburger than were the more traditional suburban dwellers.
H.But Fujita himself prefers noodles to Big Macs.
I.And the Tokyo McDonald’s that once caused an argument is now one of 500 that Fujita owns in Japan.
參考答案與解析
第一篇：
《Speaking Your Customers’ Language》，說客戶的語言。這篇文章強調(diào)了開發(fā)海外市場時說當?shù)卣Z言的重要性，層次清楚，答案也很明確。
13題，問根據(jù)第一段，改善的溝通能力可以使公司怎么樣。答案是第一段的第二句話：Thanks to sophisticated IT and communications systems, businesses can now market their products on a truly global scale.感謝精密的IT和溝通系統(tǒng)，企業(yè)現(xiàn)在可以在一個真正的全球規(guī)模上開發(fā)它們的產(chǎn)品的市場。Globe是個關(guān)鍵的暗示，可以聯(lián)想到海外市場。13題的B選項符合這個意思：在國內(nèi)市場以外的.地方擴張。A和C都沒有提到，D不對，只說了可以在海外擴張，沒有提到開更多的生產(chǎn)設(shè)備。
14題，說一些公司可以在國際水平上成功，即便是它們怎么樣了。答案在第一段的最后幾句：This new philosophy has led to many companies, some of which have even offered products of a lesser quality, gaining success overseas.這種新的哲學(xué)導(dǎo)致很多公司獲得了海外的成功，它們當中的一些甚至提供了一些較差質(zhì)量的產(chǎn)品。這里新的哲學(xué)是指前面提到的在特定市場上服務(wù)伴隨產(chǎn)品才是至關(guān)重要的。答案A跟這一句的信息相吻合：成產(chǎn)次品。這里的inferior goods也就是原文的products of a lesser quality。
15題，問在不同國家做生意的方法不同的原因是什么。答案是第二段開頭一段話：Although globalisation may, in some senses, have brought national economies closer together, societies around the world still have radically different expectations, processes and standards.世界各地有著極端不同的期望、過程和標準。后面又提到了一句“You will also need to reconcile any national biases you have with the diverse ways of doing business that exist around the globe.” 你需要用不同的做生意的方式來與民族偏見和解。這一段整體講的就是要克服溝通上的障礙，理解了內(nèi)容不難作答，選B，原因是文化差異的存在。
16題，問作者認為現(xiàn)代技術(shù)的使用會怎么樣。這題可能會選A，事實上這一題需要理解第三段的意思，答案不是某句話能簡單概括的。前面介紹說新技術(shù)，比如視頻會議和電子郵件，會使溝通過程更簡單。并且語言翻譯軟件(language interpretation software)會幫助解決一些國際溝通問題。后面一個BUT，才真正揭示了答案，說在溝通過程中人的作用是至關(guān)重要的`。“It is essential for managers to meet regularly with staff, customers and partners”，經(jīng)理們定期會見員工、客戶和合作伙伴是很有必要的，從這一句可以看出作者的真正態(tài)度，是B選項所說的“現(xiàn)代技術(shù)永遠也無法替代面對面互動的需要”。不選A，是因為BUT后面才算是作者的根本觀點，而且A的speed up并不能算是很準確。
17題，問培訓(xùn)課程的一個常見弱點是什么。答案在第四段：Often, an urgent requirement has to be identified before training is authorised.確認有迫切的需要時培訓(xùn)才會被批準。從這一段后面的文字可以看出，作者認為很多公司的培訓(xùn)有些急功近利，可培訓(xùn)只有在和公司的長遠需要相關(guān)時才是有效的。所以選C，作者認為缺點是只有馬上需要時才會提供培訓(xùn)。這里的immediate need也就是前面說的urgent requirement。
18題，問為什么公司需要用他們工作所在國家的語言來做生意。答案在最后一段，也很明顯。demanding that business be conducted in their mother tongue, they realise that overseas competition is increasing fast.。客戶要求他們使用母語，這些公司也意識到海外競爭逐漸激烈。還有最后一句：If not, someone else will.如果他們不說當?shù)氐恼Z言，其他人會說的。意思就是如果你不使用當?shù)氐恼Z言做生意，其他人會取而代之的。A選項完全符合這個意思：防止其他公司占領(lǐng)了他們的業(yè)務(wù)。
第二篇：DBGFD
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