劍橋商務英語初級閱讀理解習題

　　在學習、工作生活中，我們都不可避免地會接觸到練習題，做習題在我們的學習中占有非常重要的位置，對掌握知識、培養能力和檢驗學習的效果都是非常必要的，什么類型的習題才能有效幫助到我們呢？下面是小編整理的劍橋商務英語初級閱讀理解習題，希望能夠幫助到大家。

　　劍橋商務英語初級閱讀理解習題 1

　　In the world ,soccer of football is the most popular sport. This is because many countries have wonderful teams for the World Cup. The World Cup is held every four years.

　　To remember 2002 FIFA World Cup ,children from different countries and more than 60 children from Japanese schools came together and spent three weekends drawing a big picture called"Dream(夢幻) World Cups"in Japan .The children drew animals, flowers and people playing soccer under a bule bright sky. They wished each football team good luck by drawing the flags(旗幟)of all the countries that will take part in the World Cup in Japan and South Korea.The picture was put up in a park near a playground in Yokohama .Some football teams will have games there.

　　Are you a football fan(迷)?The World Cup makeds more and more people interested in football Teenagers(青少年)like playing and watching football .Many of them love some football stars so much that they get the pictures of their favourite players on the walls of their rooms. That is the way to show their love for the World Cup as children in Japan.

　　1.If a country wants to take part in the World Cup ,she must have______.

　　A.Many football fans　　B.a very good team

　　C.many football player　　D.a big playground

　　2.The next World Cup will be held in_______.

　　A.2006　　　　　　　　　B.2007

　　C.2005　　　　　　　　　　D.2004

　　3.From the passage ,in the picture children drew many things except_________.

　　A. people playing football　　　B. pictures of some football stars

　　C. a sunny sky　 　D. flowers

　　4.In"Dream World Cup",the children drew the flags of some countries______.

　　A. to show their love for their owe country

　　B. to tell the people their stories

　　C. to show their good wishes for the football teams

　　D. to show their new ideas about football

　　5.Many teenagers owe the pictures of some football stars because______.

　　A. they are interested in football

　　B. they are football fans

　　C. they think their favourite players are great

　　D. all of A,B and C

　　參考答案:BAABD

　　【拓展閱讀】

　　BEC閱讀題備考攻略

　　初級閱讀材料由句子或短小段落組成，考試題型主要是：搭配題，選擇題，填空題;共分7個部分，以下分別講解。

　　閱讀的第一部分主要測試考生的理解、判斷能力。

　　該部分由五個簡短的句子構成(有時后設一問題)和三個選項，要求找出與原句含義相同的選項或選出對原句的正確解釋及說明。這部分出現的句子一般都是比較常用的商務用語，內容涉及時間、日程安排、商品訂單等一些常見的商務情境。因此，考生應記憶并掌握一些相關的詞匯及商務用語。答題時，盡可能仔細地閱讀這些句子與其三個選項，抓住關鍵詞，做出正確選擇，不被似是而非的各種選擇項所誤導。

　　閱讀的第二部分，這部分配對題由一組詞組和五個句子組成。

　　考生須把每個詞組和標有A到H的各個句子進行相應的配對。由于只有五個句子，并非每個詞組都能得到配對。此項考題的測試重點是考生的詞匯量，包括一部分商務詞匯。考生應熟悉以列表、內容提要、目錄等形式出現的各類閱讀材料，例如：姓名、地址或書籍的目錄，辦公室計劃，公司或商店的各個部門，商品目錄的各個條目，尤其要注意公司內部結構及工作人員與其工作職責的表達。

　　閱讀的第三部分，該部分一般由八個圖表(或者一張圖表帶有八個不同部分)與五個句子組成。

　　每個句子都是對特定的圖表或圖表的某一部分的描述。考生需要將問題和標有A到H的圖表部分進行相應的配對。這部分考題主要測試考生理解、分析圖表的能力。考生應該能夠分析圖表數據，了解圖表之間細微的差別，同時理解各句子的.準確含義，尤其是某些描述圖表走勢的動詞短語，例如：“rose steadily”(穩定上升)，“remained stable”(保持穩定)，“decreased slowly”(緩慢減少)，“reached a peak”(達到最高點)等描述圖表用語。

　　閱讀的第四部分，此部分的閱讀材料是一篇100-150字的短文，主要測試考生對閱讀材料細節的理解能力。

　　這部分選擇題的三個選項是固定的(A. Right, B. Wrong, C. Doesn’t say)。題目的內容與原文一致時選A;不一致時選B;如果題目的信息在原文中沒有提到，也沒有針對性的句子證明它是對或錯，則應選C。考生要特別注意B和C的區別：B 指文中有材料證明題目內容與原文不符，是錯的，C則表示文中沒有提到，其表述并不一定是錯誤的。

　　閱讀的第五部分，這部分考題由一篇短文和六個選擇題組成。

　　文章包含的信息量相對來說比較多，并且往往取材于傳單、報紙、雜志等。考生閱讀時可按卷面排列的順序先看文章后讀問題，也可先讀問題再看文章。根據實際經驗，我們發現從問題入手閱讀效率會更高些。因為，一般來說問題的語言較為簡單明確，容易理解。考生讀后可首先了解問題的內容，帶著問題去閱讀文章，可做到閱讀時目標明確，有的放矢，盡量減少盲目性閱讀。

　　閱讀的第六部分，此部分填空題一般包含12個空白處，要求考生從給出的三個選擇項中選擇一個填入空白處。

　　主要是測試考生的語法知識，考查考生對文章的整體及上下文的理解以及對語法結構的分析能力。這部分所要填的詞主要是虛詞，如介詞、連詞及冠詞等;也有少量實詞，如動詞、代詞、副詞等。因此考生應將注意力主要放在句子的語法結構及詞語的搭配上。

　　閱讀的第七部分，這部分考題首先給出兩篇短文，常以備忘錄(MEMO)及廣告等形式出現。

　　考生再根據這兩篇短文包含的信息完成后面一張表格的填空。表格內有五個空白欄，考生必須填上一個單詞、一個數字或一個詞組。這部分考題測試的是考生獲取相關信息并且準確完成表格填空的能力。需要提醒考生注意的是，考題要求第三點里的“in CAPITAL LETTERS”，意為用大寫字母填寫答案，這一要求很容易被考生忽略，所以考生務必要認真閱讀考題要求，不能有半點遺漏。

　　閱讀題的解題步驟常為：

　　第一步：快速閱讀所給出的兩篇短文，了解具體內容，理順人或物之間的關系。

　　第二步：認真閱讀短文后的表格，明確需要填寫的欄目。

　　第三步：從短文中找出相對應的答案填寫。

　　劍橋商務英語初級閱讀理解習題 2

　　THE ART OF PERSUASION

　　Let me send you our brochure is probably the most commonly used phrase in business. But all too often, it can spell the end of a customer enquiry because many brochures appear to be produced not to clarify and to excite but to confuse. So what goes wrong and how can it be put right? Too often, businesses fail to ask themselves critical questions like, Who will the brochure be sent to? What do we want to achieve with it? The truth is that a brochure has usually been produced for no other reason than that the competition has one.

　　However, with a little research, it often transpires that what the client wants is a mixture: part mail shot, part glossy corporate brochure and part product catalogue - a combination rarely found. Having said that, the budget is likely to be finite. There may not be enough money to meet all three marketing needs, so the first task is to plan the brochure, taking into account the most significant of these. The other requirements will have to be met in a different way. After all, introducing the companys product range to new customers by mail is a different task from selling a new seasons collection to existing customers.

　　The second task is to get the content right. In 95 per cent of cases, a company will hire a designer to oversee the layout, so the final product looks stylish, interesting and professional; but they dont get a copywriter or someone with the right expertise to produce the text, or at least tidy it up - and this shows. A bigger failing is to produce a brochure that is not customer focused. Your brochure should cover areas of interest to the customer, concentrating on the benefits of buying from you.

　　Instead, thousands of brochures start with a history lesson, Founded in 1987, we have been selling our products .. I can assure you that customers are never going to say to themselves, Theyve been around for 20 years - Ill buy from them. Its not how long youve been in business that counts, its what youve done in that time. The important point to get across at the beginning is that you have a good track record. Once this has been established, the rest of the brochure should aim to convince customers that your products are the best on the market.

　　It is helpful with content to get inside the customers head. If your audience is young and trendy, be creative and colourful. As always, create a list of the benefits that potential customers would gain from doing business with you, for example, product quality, breadth of range, expertise of staff and so on. But remember that it is not enough just to state these; in order to persuade, they need to be spelt out. One possibility is to quote recommendations from existing customers. This also makes the brochure personal to you, rather than it simply being a set of suppliers photographs with your name on the front.

　　At the design stage, there are many production features that can distinguish your brochure from the run of the mill. You may think that things like cutouts or pop-ups will do this for you and thus make you stand out, or you may think they just look like designer whims that add cost. Go through all the options in detail. One of them might be that all-important magical ingredient.

　　13 What point does the writer make about brochures in the first paragraph?

　　A Customer expectations of them are too high.

　　B They ought to be more straightforward in design.

　　C Insufficient thought tends to go into producing them.

　　D Companies should ensure they use them more widely.

　　14 The writers advice to companies in the second paragraph is to

　　A produce a brochure to advertise new product lines.

　　B use a brochure to extend the customer base.

　　C accept that a brochure cannot fulfil every objective.

　　D aim to get a bigger budget allocation for producing brochures.

　　15 In the third paragraph, which of the following does the writer say would improve the majority of brochures?

　　A better language and expression

　　B better overall appearance

　　C more up-to-date content

　　D more product information

　　16 In the introduction to a brochure, the writer advises companies to focus on

　　A their understanding of the business environment.

　　B the range of products they offer.

　　C their unique market position.

　　D the reputation they have built up.

　　17 When discussing brochure content in the fifth paragraph, the writer reminds companies to

　　A consider old customers as well as new ones.

　　B provide support for the claims they make.

　　C avoid using their own photographs.

　　D include details of quality certification.

　　18 What does run of the mill in line 67 mean?

　　A eye-catching

　　B complicated

　　C stylish

　　D ordinary

　　答案解析：

　　《The art of persuasion》，勸說的藝術。這里的勸說(persuasion)帶點廣告的意思，是指怎么樣設計廣告手冊(brochure)才能吸引顧客，也就是勸顧客掏錢購買產品。

　　第一段引出話題，說廣告手冊常常設計得不合理，會把客戶弄糊涂，從而結束客戶的咨詢。很多企業并沒有思考一些關鍵性的問題，比如想通過廣告手冊達到什么目的。通常企業設計廣告手冊的原因是競爭對手擁有它。

　　13題問第一段中作者對廣告手冊所做的觀點是什么。答案是后面幾句：businesses fail to ask themselves critical questions like….企業沒有問自己一些關鍵性的問題。從這段話可以看出，作者認為企業在設計廣告手冊時的考慮是不周全的，沒有進行深入思考。所以答案是C：設計他們時考慮得并不充分。A不對，沒有提到客戶的期望，只是說廣告手冊可能會把客戶弄糊涂。B也不對，第一段并沒有提到design的問題。D在原文中也沒有提到。這題稍微需要理解和概括。

　　第二段是講廣告手冊設計時的一些考量。開頭先說客戶需要的廣告手冊是一個混合體，很難找到。而往往客戶手冊的預算是有限的，所以設計時不可能滿足所有的市場需要，應該優先考慮最關鍵的'部分。

　　14題問作者在第二段中對公司的建議是什么。原文說的很明白：There may not be enough money to meet all three marketing needs, so the first task is to plan the brochure, taking into account the most significant of these.不可能滿足所有的市場需要，所以優先考慮最關鍵的部分，其他的需要用另外的方式來滿足。理解了內容不難選出答案是C：接受一個廣告手冊不可能滿足所有目標的事實。

　　第三段緊接著第二段所說的首要任務(first task)，提出了次要任務(second task)：把廣告手冊的內容找準。在95%的情況下，公司會雇人好好設計廣告手冊，但是卻不會找有相關技能的廣告文字撰稿人制作內容，或者至少給收拾下。還有一個更大的失敗之處在于制作出的廣告手冊不是以客戶為中心的。廣告手冊應該涉及到客戶感興趣的領域，集中在從你那購買所能獲得的好處上。

　　15題問作者在第三段說怎么樣才可以改善大部分的廣告手冊。根據前面的內容概括，很顯然答案在A和D之間。選A是根據題干中的the majority of brochures來的，原文中提到In 95 per cent of cases, a company will hire a designer to oversee the layout….. but they dont get a copywriter or someone with the right expertise to produce the text.在95%的情況下公司只注重設計而不注重表述內容，這里的95 per cent of cases可以對應the majority of brochures。get a copywriter or someone with the right expertise to produce the text，找一個有相關技能的廣告文字撰稿人來制作文字，也就是A所說的更好的語言和表達。

　　第四段說明了廣告手冊剛剛誕生時的一些情況。客戶更看重的不是企業所存在的時間，而是企業的名聲和所干的實事。所以在廣告手冊的起步階段，最重要的是企業要擁有一個良好的業績記錄。一旦這些建立起來了，廣告手冊就可以致力于讓客戶相信你的產品是市場上最好的。

　　16題問在廣告手冊的引進階段，作者對公司們的建議是什么。原文很明確：The important point to get across at the beginning is that you have a good track record.。通過這一階段最重要的是你必須有一個良好的業績記錄。也就是D選項所說的公司要注重他們所建立起來的名聲。其他幾個選項都沒有提到。第五段說的是廣告手冊內容的一些注意事項。內容中要包含與你做生意時可能獲得的一些好處。公司要對手冊上的聲明做詳細說明。還可能引用現存客戶的一些建議。這些可以使得廣告手冊顯得很個人化，而不是堆砌供應商的照片然后把自己的名字印在最前面。

　　17題問第五段對廣告手冊內容的討論中，作者的建議是什么。答案是原文的這么一句：it is not enough just to state these; in order to persuade, they need to be spelt out。僅僅只是聲明是不夠的，為了可以說服，他們需要被詳細說明。也就是B選項所說的為所做的聲明提供支持。A和D沒有提到，C不對，不是說避免使用他們的照片，而是說不能僅僅只呈上他們的照片，還要有別的東西，比如客戶的建議。

　　最后一段是說的設計階段的注意事項，需要具備哪些特征才能讓你的廣告手冊脫穎而出。18題要聯系上下文進行理解，原文是說“there are many production features that can distinguish your brochure from the run of the mill.”有很多生產特征能讓你的廣告手冊區別于其他的，后文有一個make you stand out，理解這里的含義，就是要和普通的一般的廣告手冊相區分。所以選擇ordinary。

　　幾個疑似生詞：

　　transpire：When it transpires that something is the case, people discover that it is the case. 為人所知

　　spell something out：to explain something clearly and in detail

　　e.g:The report spelled out in detail what the implications were for teacher training.

　　track record:all the past achievements, successes or failures of a person or an organization 業績記錄

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