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劍橋商務(wù)英語(yǔ)初級(jí)閱讀理解習(xí)題
在學(xué)習(xí)、工作生活中，我們都不可避免地會(huì)接觸到練習(xí)題，做習(xí)題在我們的學(xué)習(xí)中占有非常重要的位置，對(duì)掌握知識(shí)、培養(yǎng)能力和檢驗(yàn)學(xué)習(xí)的效果都是非常必要的，什么類(lèi)型的習(xí)題才能有效幫助到我們呢？下面是小編整理的劍橋商務(wù)英語(yǔ)初級(jí)閱讀理解習(xí)題，希望能夠幫助到大家。
劍橋商務(wù)英語(yǔ)初級(jí)閱讀理解習(xí)題 1
In the world ,soccer of football is the most popular sport. This is because many countries have wonderful teams for the World Cup. The World Cup is held every four years.
To remember 2002 FIFA World Cup ,children from different countries and more than 60 children from Japanese schools came together and spent three weekends drawing a big picture called"Dream(夢(mèng)幻) World Cups"in Japan .The children drew animals, flowers and people playing soccer under a bule bright sky. They wished each football team good luck by drawing the flags(旗幟)of all the countries that will take part in the World Cup in Japan and South Korea.The picture was put up in a park near a playground in Yokohama .Some football teams will have games there.
Are you a football fan(迷)?The World Cup makeds more and more people interested in football Teenagers(青少年)like playing and watching football .Many of them love some football stars so much that they get the pictures of their favourite players on the walls of their rooms. That is the way to show their love for the World Cup as children in Japan.
1.If a country wants to take part in the World Cup ,she must have______.
A.Many football fans B.a very good team
C.many football player D.a big playground
2.The next World Cup will be held in_______.
A.2006 B.2007
C.2005 D.2004
3.From the passage ,in the picture children drew many things except_________.
A. people playing football B. pictures of some football stars
C. a sunny sky D. flowers
4.In"Dream World Cup",the children drew the flags of some countries______.
A. to show their love for their owe country
B. to tell the people their stories
C. to show their good wishes for the football teams
D. to show their new ideas about football
5.Many teenagers owe the pictures of some football stars because______.
A. they are interested in football
B. they are football fans
C. they think their favourite players are great
D. all of A,B and C
參考答案:BAABD
【拓展閱讀】
BEC閱讀題備考攻略
初級(jí)閱讀材料由句子或短小段落組成，考試題型主要是：搭配題，選擇題，填空題;共分7個(gè)部分，以下分別講解。
閱讀的第一部分主要測(cè)試考生的理解、判斷能力。
該部分由五個(gè)簡(jiǎn)短的句子構(gòu)成(有時(shí)后設(shè)一問(wèn)題)和三個(gè)選項(xiàng)，要求找出與原句含義相同的選項(xiàng)或選出對(duì)原句的正確解釋及說(shuō)明。這部分出現(xiàn)的句子一般都是比較常用的商務(wù)用語(yǔ)，內(nèi)容涉及時(shí)間、日程安排、商品訂單等一些常見(jiàn)的商務(wù)情境。因此，考生應(yīng)記憶并掌握一些相關(guān)的詞匯及商務(wù)用語(yǔ)。答題時(shí)，盡可能仔細(xì)地閱讀這些句子與其三個(gè)選項(xiàng)，抓住關(guān)鍵詞，做出正確選擇，不被似是而非的各種選擇項(xiàng)所誤導(dǎo)。
閱讀的第二部分，這部分配對(duì)題由一組詞組和五個(gè)句子組成。
考生須把每個(gè)詞組和標(biāo)有A到H的各個(gè)句子進(jìn)行相應(yīng)的配對(duì)。由于只有五個(gè)句子，并非每個(gè)詞組都能得到配對(duì)。此項(xiàng)考題的測(cè)試重點(diǎn)是考生的詞匯量，包括一部分商務(wù)詞匯。考生應(yīng)熟悉以列表、內(nèi)容提要、目錄等形式出現(xiàn)的各類(lèi)閱讀材料，例如：姓名、地址或書(shū)籍的目錄，辦公室計(jì)劃，公司或商店的各個(gè)部門(mén)，商品目錄的各個(gè)條目，尤其要注意公司內(nèi)部結(jié)構(gòu)及工作人員與其工作職責(zé)的表達(dá)。
閱讀的第三部分，該部分一般由八個(gè)圖表(或者一張圖表帶有八個(gè)不同部分)與五個(gè)句子組成。
每個(gè)句子都是對(duì)特定的圖表或圖表的某一部分的描述。考生需要將問(wèn)題和標(biāo)有A到H的圖表部分進(jìn)行相應(yīng)的配對(duì)。這部分考題主要測(cè)試考生理解、分析圖表的能力。考生應(yīng)該能夠分析圖表數(shù)據(jù)，了解圖表之間細(xì)微的差別，同時(shí)理解各句子的.準(zhǔn)確含義，尤其是某些描述圖表走勢(shì)的動(dòng)詞短語(yǔ)，例如：“rose steadily”(穩(wěn)定上升)，“remained stable”(保持穩(wěn)定)，“decreased slowly”(緩慢減少)，“reached a peak”(達(dá)到最高點(diǎn))等描述圖表用語(yǔ)。
閱讀的第四部分，此部分的閱讀材料是一篇100-150字的短文，主要測(cè)試考生對(duì)閱讀材料細(xì)節(jié)的理解能力。
這部分選擇題的三個(gè)選項(xiàng)是固定的(A. Right, B. Wrong, C. Doesn’t say)。題目的內(nèi)容與原文一致時(shí)選A;不一致時(shí)選B;如果題目的信息在原文中沒(méi)有提到，也沒(méi)有針對(duì)性的句子證明它是對(duì)或錯(cuò)，則應(yīng)選C。考生要特別注意B和C的區(qū)別：B 指文中有材料證明題目?jī)?nèi)容與原文不符，是錯(cuò)的，C則表示文中沒(méi)有提到，其表述并不一定是錯(cuò)誤的。
閱讀的第五部分，這部分考題由一篇短文和六個(gè)選擇題組成。
文章包含的信息量相對(duì)來(lái)說(shuō)比較多，并且往往取材于傳單、報(bào)紙、雜志等。考生閱讀時(shí)可按卷面排列的順序先看文章后讀問(wèn)題，也可先讀問(wèn)題再看文章。根據(jù)實(shí)際經(jīng)驗(yàn)，我們發(fā)現(xiàn)從問(wèn)題入手閱讀效率會(huì)更高些。因?yàn)椋话銇?lái)說(shuō)問(wèn)題的語(yǔ)言較為簡(jiǎn)單明確，容易理解。考生讀后可首先了解問(wèn)題的內(nèi)容，帶著問(wèn)題去閱讀文章，可做到閱讀時(shí)目標(biāo)明確，有的放矢，盡量減少盲目性閱讀。
閱讀的第六部分，此部分填空題一般包含12個(gè)空白處，要求考生從給出的三個(gè)選擇項(xiàng)中選擇一個(gè)填入空白處。
主要是測(cè)試考生的語(yǔ)法知識(shí)，考查考生對(duì)文章的整體及上下文的理解以及對(duì)語(yǔ)法結(jié)構(gòu)的分析能力。這部分所要填的詞主要是虛詞，如介詞、連詞及冠詞等;也有少量實(shí)詞，如動(dòng)詞、代詞、副詞等。因此考生應(yīng)將注意力主要放在句子的語(yǔ)法結(jié)構(gòu)及詞語(yǔ)的搭配上。
閱讀的第七部分，這部分考題首先給出兩篇短文，常以備忘錄(MEMO)及廣告等形式出現(xiàn)。
考生再根據(jù)這兩篇短文包含的信息完成后面一張表格的填空。表格內(nèi)有五個(gè)空白欄，考生必須填上一個(gè)單詞、一個(gè)數(shù)字或一個(gè)詞組。這部分考題測(cè)試的是考生獲取相關(guān)信息并且準(zhǔn)確完成表格填空的能力。需要提醒考生注意的是，考題要求第三點(diǎn)里的“in CAPITAL LETTERS”，意為用大寫(xiě)字母填寫(xiě)答案，這一要求很容易被考生忽略，所以考生務(wù)必要認(rèn)真閱讀考題要求，不能有半點(diǎn)遺漏。
閱讀題的解題步驟常為：
第一步：快速閱讀所給出的兩篇短文，了解具體內(nèi)容，理順人或物之間的關(guān)系。
第二步：認(rèn)真閱讀短文后的表格，明確需要填寫(xiě)的欄目。
第三步：從短文中找出相對(duì)應(yīng)的答案填寫(xiě)。
劍橋商務(wù)英語(yǔ)初級(jí)閱讀理解習(xí)題 2
THE ART OF PERSUASION
Let me send you our brochure is probably the most commonly used phrase in business. But all too often, it can spell the end of a customer enquiry because many brochures appear to be produced not to clarify and to excite but to confuse. So what goes wrong and how can it be put right? Too often, businesses fail to ask themselves critical questions like, Who will the brochure be sent to? What do we want to achieve with it? The truth is that a brochure has usually been produced for no other reason than that the competition has one.
However, with a little research, it often transpires that what the client wants is a mixture: part mail shot, part glossy corporate brochure and part product catalogue - a combination rarely found. Having said that, the budget is likely to be finite. There may not be enough money to meet all three marketing needs, so the first task is to plan the brochure, taking into account the most significant of these. The other requirements will have to be met in a different way. After all, introducing the companys product range to new customers by mail is a different task from selling a new seasons collection to existing customers.
The second task is to get the content right. In 95 per cent of cases, a company will hire a designer to oversee the layout, so the final product looks stylish, interesting and professional; but they dont get a copywriter or someone with the right expertise to produce the text, or at least tidy it up - and this shows. A bigger failing is to produce a brochure that is not customer focused. Your brochure should cover areas of interest to the customer, concentrating on the benefits of buying from you.
Instead, thousands of brochures start with a history lesson, Founded in 1987, we have been selling our products .. I can assure you that customers are never going to say to themselves, Theyve been around for 20 years - Ill buy from them. Its not how long youve been in business that counts, its what youve done in that time. The important point to get across at the beginning is that you have a good track record. Once this has been established, the rest of the brochure should aim to convince customers that your products are the best on the market.
It is helpful with content to get inside the customers head. If your audience is young and trendy, be creative and colourful. As always, create a list of the benefits that potential customers would gain from doing business with you, for example, product quality, breadth of range, expertise of staff and so on. But remember that it is not enough just to state these; in order to persuade, they need to be spelt out. One possibility is to quote recommendations from existing customers. This also makes the brochure personal to you, rather than it simply being a set of suppliers photographs with your name on the front.
At the design stage, there are many production features that can distinguish your brochure from the run of the mill. You may think that things like cutouts or pop-ups will do this for you and thus make you stand out, or you may think they just look like designer whims that add cost. Go through all the options in detail. One of them might be that all-important magical ingredient.
13 What point does the writer make about brochures in the first paragraph?
A Customer expectations of them are too high.
B They ought to be more straightforward in design.
C Insufficient thought tends to go into producing them.
D Companies should ensure they use them more widely.
14 The writers advice to companies in the second paragraph is to
A produce a brochure to advertise new product lines.
B use a brochure to extend the customer base.
C accept that a brochure cannot fulfil every objective.
D aim to get a bigger budget allocation for producing brochures.
15 In the third paragraph, which of the following does the writer say would improve the majority of brochures?
A better language and expression
B better overall appearance
C more up-to-date content
D more product information
16 In the introduction to a brochure, the writer advises companies to focus on
A their understanding of the business environment.
B the range of products they offer.
C their unique market position.
D the reputation they have built up.
17 When discussing brochure content in the fifth paragraph, the writer reminds companies to
A consider old customers as well as new ones.
B provide support for the claims they make.
C avoid using their own photographs.
D include details of quality certification.
18 What does run of the mill in line 67 mean?
A eye-catching
B complicated
C stylish
D ordinary
答案解析：
《The art of persuasion》，勸說(shuō)的藝術(shù)。這里的勸說(shuō)(persuasion)帶點(diǎn)廣告的意思，是指怎么樣設(shè)計(jì)廣告手冊(cè)(brochure)才能吸引顧客，也就是勸顧客掏錢(qián)購(gòu)買(mǎi)產(chǎn)品。
第一段引出話(huà)題，說(shuō)廣告手冊(cè)常常設(shè)計(jì)得不合理，會(huì)把客戶(hù)弄糊涂，從而結(jié)束客戶(hù)的咨詢(xún)。很多企業(yè)并沒(méi)有思考一些關(guān)鍵性的問(wèn)題，比如想通過(guò)廣告手冊(cè)達(dá)到什么目的。通常企業(yè)設(shè)計(jì)廣告手冊(cè)的原因是競(jìng)爭(zhēng)對(duì)手擁有它。
13題問(wèn)第一段中作者對(duì)廣告手冊(cè)所做的觀點(diǎn)是什么。答案是后面幾句：businesses fail to ask themselves critical questions like….企業(yè)沒(méi)有問(wèn)自己一些關(guān)鍵性的問(wèn)題。從這段話(huà)可以看出，作者認(rèn)為企業(yè)在設(shè)計(jì)廣告手冊(cè)時(shí)的考慮是不周全的，沒(méi)有進(jìn)行深入思考。所以答案是C：設(shè)計(jì)他們時(shí)考慮得并不充分。A不對(duì)，沒(méi)有提到客戶(hù)的期望，只是說(shuō)廣告手冊(cè)可能會(huì)把客戶(hù)弄糊涂。B也不對(duì)，第一段并沒(méi)有提到design的問(wèn)題。D在原文中也沒(méi)有提到。這題稍微需要理解和概括。
第二段是講廣告手冊(cè)設(shè)計(jì)時(shí)的一些考量。開(kāi)頭先說(shuō)客戶(hù)需要的廣告手冊(cè)是一個(gè)混合體，很難找到。而往往客戶(hù)手冊(cè)的預(yù)算是有限的，所以設(shè)計(jì)時(shí)不可能滿(mǎn)足所有的市場(chǎng)需要，應(yīng)該優(yōu)先考慮最關(guān)鍵的'部分。
14題問(wèn)作者在第二段中對(duì)公司的建議是什么。原文說(shuō)的很明白：There may not be enough money to meet all three marketing needs, so the first task is to plan the brochure, taking into account the most significant of these.不可能滿(mǎn)足所有的市場(chǎng)需要，所以?xún)?yōu)先考慮最關(guān)鍵的部分，其他的需要用另外的方式來(lái)滿(mǎn)足。理解了內(nèi)容不難選出答案是C：接受一個(gè)廣告手冊(cè)不可能滿(mǎn)足所有目標(biāo)的事實(shí)。
第三段緊接著第二段所說(shuō)的首要任務(wù)(first task)，提出了次要任務(wù)(second task)：把廣告手冊(cè)的內(nèi)容找準(zhǔn)。在95%的情況下，公司會(huì)雇人好好設(shè)計(jì)廣告手冊(cè)，但是卻不會(huì)找有相關(guān)技能的廣告文字撰稿人制作內(nèi)容，或者至少給收拾下。還有一個(gè)更大的失敗之處在于制作出的廣告手冊(cè)不是以客戶(hù)為中心的。廣告手冊(cè)應(yīng)該涉及到客戶(hù)感興趣的領(lǐng)域，集中在從你那購(gòu)買(mǎi)所能獲得的好處上。
15題問(wèn)作者在第三段說(shuō)怎么樣才可以改善大部分的廣告手冊(cè)。根據(jù)前面的內(nèi)容概括，很顯然答案在A和D之間。選A是根據(jù)題干中的the majority of brochures來(lái)的，原文中提到In 95 per cent of cases, a company will hire a designer to oversee the layout….. but they dont get a copywriter or someone with the right expertise to produce the text.在95%的情況下公司只注重設(shè)計(jì)而不注重表述內(nèi)容，這里的95 per cent of cases可以對(duì)應(yīng)the majority of brochures。get a copywriter or someone with the right expertise to produce the text，找一個(gè)有相關(guān)技能的廣告文字撰稿人來(lái)制作文字，也就是A所說(shuō)的更好的語(yǔ)言和表達(dá)。
第四段說(shuō)明了廣告手冊(cè)剛剛誕生時(shí)的一些情況。客戶(hù)更看重的不是企業(yè)所存在的時(shí)間，而是企業(yè)的名聲和所干的實(shí)事。所以在廣告手冊(cè)的起步階段，最重要的是企業(yè)要擁有一個(gè)良好的業(yè)績(jī)記錄。一旦這些建立起來(lái)了，廣告手冊(cè)就可以致力于讓客戶(hù)相信你的產(chǎn)品是市場(chǎng)上最好的。
16題問(wèn)在廣告手冊(cè)的引進(jìn)階段，作者對(duì)公司們的建議是什么。原文很明確：The important point to get across at the beginning is that you have a good track record.。通過(guò)這一階段最重要的是你必須有一個(gè)良好的業(yè)績(jī)記錄。也就是D選項(xiàng)所說(shuō)的公司要注重他們所建立起來(lái)的名聲。其他幾個(gè)選項(xiàng)都沒(méi)有提到。第五段說(shuō)的是廣告手冊(cè)內(nèi)容的一些注意事項(xiàng)。內(nèi)容中要包含與你做生意時(shí)可能獲得的一些好處。公司要對(duì)手冊(cè)上的聲明做詳細(xì)說(shuō)明。還可能引用現(xiàn)存客戶(hù)的一些建議。這些可以使得廣告手冊(cè)顯得很個(gè)人化，而不是堆砌供應(yīng)商的照片然后把自己的名字印在最前面。
17題問(wèn)第五段對(duì)廣告手冊(cè)內(nèi)容的討論中，作者的建議是什么。答案是原文的這么一句：it is not enough just to state these; in order to persuade, they need to be spelt out。僅僅只是聲明是不夠的，為了可以說(shuō)服，他們需要被詳細(xì)說(shuō)明。也就是B選項(xiàng)所說(shuō)的為所做的聲明提供支持。A和D沒(méi)有提到，C不對(duì)，不是說(shuō)避免使用他們的照片，而是說(shuō)不能僅僅只呈上他們的照片，還要有別的東西，比如客戶(hù)的建議。
最后一段是說(shuō)的設(shè)計(jì)階段的注意事項(xiàng)，需要具備哪些特征才能讓你的廣告手冊(cè)脫穎而出。18題要聯(lián)系上下文進(jìn)行理解，原文是說(shuō)“there are many production features that can distinguish your brochure from the run of the mill.”有很多生產(chǎn)特征能讓你的廣告手冊(cè)區(qū)別于其他的，后文有一個(gè)make you stand out，理解這里的含義，就是要和普通的一般的廣告手冊(cè)相區(qū)分。所以選擇ordinary。
幾個(gè)疑似生詞：
transpire：When it transpires that something is the case, people discover that it is the case. 為人所知
spell something out：to explain something clearly and in detail
e.g:The report spelled out in detail what the implications were for teacher training.
track record:all the past achievements, successes or failures of a person or an organization 業(yè)績(jī)記錄
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