2016年11月商務英語BEC高級寫作范文

　　BEC考試是為需要在辦公室工作中使用商務英語的雇員而設計。企業在招聘人員是使用BEC初級證書作為基本商務英語語言要求，可以準確評估應聘人員的真實商務英語運用水平。以下是yjbys網小編整理的關于商務英語BEC高級寫作范文，供大家備考。

　　范文一：

　　Introduction

　　This proposal sets out to examine options forthe successful globalisation of ourˉBorders brand. The initial marker under consideration isContinental Europe. For the purposes of thisproposal, we will be considering three aspect of thebrand, namely our logo, the ˉBorders concept andfinally, the product itself, ˉBorders wellington boots.

　　Findings

　　The following findings summarise our keyfindings.

　　It was found that our existing logo, a pair of wellington boots encircled by the wordˉBorders, is visual enough to be used in markets where English is not widely spoken.

　　Attitudes to outerwear differ throughout Europe and our boots are likely to appeal todifferent market sectors in different areas. This has serious implications for the benefits we wishto publicise. Although Danish farmers would be willing to purchase such a high qualityproduct, farmers in some countries are unlikely to choose a British brand over a domesticproduct. However, the very Britishness of the product would appeal to the style-consciouselements of the French and Italian markets, summoning up images of the English upper classesand country houses.

　　Our current product is multi-purpose and as such would not need adapting to suit differentsectors of the European market.

　　Conclusions

　　It was agreed that although the present logo and product are suitable for globalisation asthey stand, we propose that the Borders concept be adapted for different markets.

　　Recommendations

　　We recommend that further studies be carried out into the marketing strategies bestsuited to different European regions.

　　范文二：

　　Building international teams Ex2: Sampleanswer: (230words)

　Dear Jacek

　　Further to our conversation of 11 November, Iwriting to confirm your visit. Since this will be yourfirst trip to the United Kingdom, I include someinformation about the way we operate.

　　The first meeting is scheduled for 11.15am andyou should be ready to start promptly. Some peoplesay that the British have a rather relaxed attitude totime and that starting 15 minutes late is normal. However, Jim Walsh, the Head of Sales, isextremely keen on punctuality, so do not be tempted to take any risks.

　　One difference between this office and yours that you may notice is the apparent lack offormality between colleagues here. In British it is usual to use a person's first name once youhave been introduced and you will be invited to do so. Also, please do not feel offended if ourstaff here do not use your professional title; only the medical doctors are given the title‘Doctor' here. As I said, especially between colleagues, it is common simply to use a person'sfirst name.

　　A number of our managers are women and you should be aware that they are treated inexactly the same way as their male counterparts.

　　If you have any further questions, please do not hesitate to contact me on 020 779 2603.

　　I look forward to seeing you on 8 December.

　　Yours sincerely

　　范文二：

　　Building international teams Ex2: Sampleanswer: (230words)

　Dear Jacek

　　Further to our conversation of 11 November, Iwriting to confirm your visit. Since this will be yourfirst trip to the United Kingdom, I include someinformation about the way we operate.

　　The first meeting is scheduled for 11.15am andyou should be ready to start promptly. Some peoplesay that the British have a rather relaxed attitude totime and that starting 15 minutes late is normal. However, Jim Walsh, the Head of Sales, isextremely keen on punctuality, so do not be tempted to take any risks.

　　One difference between this office and yours that you may notice is the apparent lack offormality between colleagues here. In British it is usual to use a person's first name once youhave been introduced and you will be invited to do so. Also, please do not feel offended if ourstaff here do not use your professional title; only the medical doctors are given the title‘Doctor' here. As I said, especially between colleagues, it is common simply to use a person'sfirst name.

　　A number of our managers are women and you should be aware that they are treated inexactly the same way as their male counterparts.

　　If you have any further questions, please do not hesitate to contact me on 020 779 2603.

　　I look forward to seeing you on 8 December.

　　Yours sincerely

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