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2017年公共英語四級pets4考試閱讀
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閱讀練習題一
說明：閱讀下面的短文，從短文后所給各項的四個選項(A、B、C、D)中選出能填入相應空白處的'最佳選項。
"The headmaster wants you in his office." The ( 1) boy to whom a friend says one of these things gets to ( 2) about and suddenly everyone around ( 3) and shouts, "April Fool!" ( 4) this is April 1, or All fools' Day. In Britain and in some other countries, it is ( 5) to play tricks on people on that day. Children are ( 6) to play harmless jokes on their friends until twelve o'clock at night. Usually they ( 7) to trick other children (child的復數形式) into ( 8) foolish things. It is not only children ( 9) like such jokes. Grown-ups also enjoy tricking others. Even newspapers and radios (10) try to fool the (11) with a clever April Fools' story (故事，新聞報道).
Some time ago, for example, a very (12) BBC TV program did a ten-minute (13) about spaghetti (實心面條) trees in Italy (意大利). The reporter (記者) said that (14) the recent bad weather, trees weren't (15) as much spaghetti as they (16) did. He said the (17) of spaghetti would (18). A lot of TV viewers who didn't know what spaghetti is made of actually (19) the story. Some housewives hurried to buy (20) food that was going to become in short supply.
1.clever poor good excited
2.frighten consider fear worry
3.jumps speaks laughs quarrels
4.For As Such So
5.easy common comfortable moral (道德上的，道德，寓意)
6.forbidden let made permitted
7.imagine manage try order
8.having doing taking making
9.whatever however that those
10.in time at times all the time for a time
11.public readers listeners children
12.curious famous popular serious
13.report announcement show news
14.about with to for
15.collecting planting producing gathering
16.normally possibly seldom before
17.price quantity quality taste
18.come over go off come down go up
19.realized believed accepted understood
20.a / the all
答案:
BDCAB DCBCB ADABC AADBC
閱讀練習題二
The most obvious purpose of advertising is to inform the consumer of available products or services.The second (31)___is to sell the product.The second purpose might be more important to the manufacturers than the (32) ___.The manufacturers go beyond only telling consumers about their products.They also try to persuade customers to buy the(33) ___by creating a desire(34) ___it.Because of advertisement，consumers think that they want something that they do not need.After buying somethin9，the purchaser cannot always explain why it was(35) ___.
Even(36) ___—the purchaser probably does not know why he or she bought something，the manufacturers (37) ___.Manufacturers have analyzed the business of(38) ___and buyin9.They know all the different motives that influence a consumer’s purchase--some rational and(39) ___emotional.Furthermore，they take advantage of this(40) ___.
Why(41) ___so many products displayed at the checkout counters in grocery stores? The store management has some good(42) ___.By the time the customer is(43) ___to pay for a purchase，he or she has already made rational，thought—out decisions(44) ___what he or she needs and wants to buy.The(45) ___feels that he or she has done a good job of choosing the items.The shopper is especially vulnerable at this point.The(46) ___of candy，chewing gum，and magazines are very attractive.They persuade the purchaser to buy something for emotional，not(47) ___motives.For example，the customer neither needs nor plans to buy candy.but while the customer is standing，waiting to pay money，he or shemay suddenly decide to buy(48) ___.This is exactly(49) ___the store and the manufacturer hope that the customer will(50) ___.The customer follows his or her plan.
答案及解析：
31.purpose 【解析】從文中的第一句話“The most obvious purpose...”可以看出后面還有別的目的，而不是僅僅有最明顯的目的。故答案為purpose。
32.first 【解析】根據題意，作者想在這里做一個比較，而比較的對象是目的。這里作者僅僅給出了兩個目的，所以這里是和第一個目的進行比較。故答案為first。
33.production【解析】從前一句話“The manufacturers go beyond only telling consumers about their products.”可以看出，一方面廣告要介紹自己的產品，而第二個目的就是賣掉自己的產品。所以這里作者想要表達的意思是“廣告要使得顧客有一種購買的欲望去購買自己的產品。”故答案為production。
34.for 【解析】解析見上題。desire后面用介詞for。故答案為for，表示“…的欲望”。
35.bought 【解析】本句的前一句話說“顧客認為他們需要一些他們其實不需要的商品。”這就是廣告的作用。但是買完之后，“他們卻不知道當時為什么買了這種商品。”這里是被動的句式。故答案為bought。
36.though 【解析】本句話的意思是“盡管知道顧客們可能不知道自己為什么買了這些商品，但是賣家卻知道怎么去做。”故答案為though。
37.do【解析】解析見上題，為了避免與前面的know重復，這里可以換做do。故答案為do。
38.selling 【解析】關鍵是看and后面的buying。本句話的意思是“商家分析市場的供需情況。”故答案為selling。
39.some 【解析】關鍵是注意and前后一致。“some rational and...emotional”，前面說促使顧客購買的動機有很多，有的是理性的，有的卻是沖動。所以這里應該是some。故答案為some。
40.knowledge【解析】前面講商家正確的分析市場的.供需信息，知道是什么因素影響顧客的購買欲望。這就是他們利用的信息知識。故答案為knowledge。
41.are 【解析】分析句子結構，這里缺少系動詞be來構成動詞的被動形式。故答案為ale。
42.reasons 【解析】本段的第一句話提出問題，問為什么在結算處擺設了那么多的商品。很明顯，后面的文章對這個問題進行回答，并列舉了原因。故答案為reasons。
43.ready 【解析】顧客來到結算處，說明他們準備好了要付賬。be ready to的意思是“準備好了做某事”。故答案為ready。
44.on 【解析】“…的決定”英語表達為“decision on sth.”這里介詞需要用on。故答案為on。
45.customer 【解析】從這個句子的賓語“…that he or she has done a good job of choosing the items.”可以看出，這里說的是顧客的行為，他們認為自己買這些商品是很理性的。故答案為customer。
46.display 【解析】這里要回應本段第一句話中的“displayed”。在出口結算處展示的這些小商品無疑是一種誘惑。這里需要用名詞形式。故答案為display。
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