美國(guó)整合營(yíng)銷學(xué)專業(yè)大學(xué)排名表
整合營(yíng)銷傳播(Integrated Marketing Communication, IMC)是市場(chǎng)營(yíng)銷與企業(yè)發(fā)展相結(jié)合的多市場(chǎng)營(yíng)銷學(xué)科,達(dá)到多種途徑的企業(yè)品牌建立與推廣。
美國(guó)廣告公司協(xié)會(huì)(American Association of AdvertisingAgencies,4As)給整合營(yíng)銷學(xué)下的定義是:“整合營(yíng)銷學(xué)是一個(gè)營(yíng)銷傳播計(jì)劃概念,要求充分認(rèn)識(shí)用來(lái)制定綜合計(jì)劃時(shí)所使用的.各種帶來(lái)附加值的傳播手段——如普通廣告、直接反映廣告、銷售促進(jìn)合公共關(guān)系——并將之結(jié)合,提供具有良好清晰度、連貫性的信息,使傳播影響力最大化。”
美國(guó)整合營(yíng)銷學(xué)專業(yè)大學(xué)排名
排名 | 學(xué)校 |
1 | Harvard Business School |
2 | INSEAD - France |
3 | The Wharton School, University of Pennsylvania |
4 | Stanford University Graduate School of Business |
5 | London Business School |
6 | IE Business School |
7 | The Kellogg School ofManagement, Northwestern University |
8 | Columbia Business School, Columbia University |
9 | IMD |
10 | The University of Chicago Booth School of Business |
11 | Sloan School of Management, Massachusetts Institute of Technology (MIT) |
12 | IESE Business School, University of Navarra |
13 | Indian Institute of Management, Ahmedabad |
14 | Stern School of Business, New York University (NYU) |
15 | HEC MBA Program (Paris) |
16 | Haas School of Business, UCBerkeley |
17 | ESADE Business School |
18 | The St.Gallen MBA, University of St.Gallen |
19 | Indian School of Business |
20 | Oxford University, Said Business School |
21 | Yale School of Management, Yale University |
22 | SDA Bocconi School of Management |
23 | Indian Institute of Management, Bangalore |
24 | Judge Business School, University of Cambridge |
25 | Tuck School of Business at Dartmouth |
26 | Boston University School of Management |
27 | Tepper School of Business, Carnegie Mellon University |
28 | UCLA Anderson School of Management |
29 | Indian Institute of Management Calcutta |
30 | University of Michigan, Ross School of Business |
31 | The Fuqua School of Business, Duke University |
32 | Desautels Faculty of Management at McGill University |
33 | University of Virginia Darden School of Business |
34 | Thunderbird School of Global Management |
35 | Melbourne Business School, The University of Melbourne |
36 | S.C. Johnson Graduate School of Management, Cornell University |
37 | Richard Ivey School of Business, The University of Western Ontario |
38 | The University of Hong Kong, Faculty of Business andEconomics |
39 | Warwick Business School, University of Warwick |
40 | Joseph L. Rotman School of Management, University of Toronto |
41 | S. P. Jain Institute of Management and Research |
42 | Monash University Faculty of Business and Economics |
43 | Sauder School of Business, University of British Columbia |
43 | ESSEC Business School |
45 | Copenhagen Business School |
46 | Nanyang Business School, Nanyang Technological University |
47 | Cass Business School |
48 | Vlerick Leuven Gent Management School |
48 | WHU Otto Beisheim School of Management |
50 | Manchester Business School, The University of Manchester |
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