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專業排名

美國整合營銷學專業大學排名表

時間:2021-06-23 09:44:10 專業排名 我要投稿

美國整合營銷學專業大學排名表

  整合營銷傳播(Integrated Marketing Communication, IMC)是市場營銷與企業發展相結合的多市場營銷學科,達到多種途徑的企業品牌建立與推廣。

  美國廣告公司協會(American Association of AdvertisingAgencies,4As)給整合營銷學下的定義是:“整合營銷學是一個營銷傳播計劃概念,要求充分認識用來制定綜合計劃時所使用的.各種帶來附加值的傳播手段——如普通廣告、直接反映廣告、銷售促進合公共關系——并將之結合,提供具有良好清晰度、連貫性的信息,使傳播影響力最大化。”

  美國整合營銷學專業大學排名

排名學校
1Harvard Business School
2INSEAD - France
3The Wharton School, University of Pennsylvania
4Stanford University Graduate School of Business
5London Business School
6IE Business School
7The Kellogg School ofManagement, Northwestern University
8Columbia Business School, Columbia University
9IMD
10The University of Chicago Booth School of Business
11Sloan School of Management, Massachusetts Institute of Technology (MIT)
12IESE Business School, University of Navarra
13Indian Institute of Management, Ahmedabad
14Stern School of Business, New York University (NYU)
15HEC MBA Program (Paris)
16Haas School of Business, UCBerkeley
17ESADE Business School
18The St.Gallen MBA, University of St.Gallen
19Indian School of Business
20Oxford University, Said Business School
21Yale School of Management, Yale University
22SDA Bocconi School of Management
23Indian Institute of Management, Bangalore
24Judge Business School, University of Cambridge
25Tuck School of Business at Dartmouth
26Boston University School of Management
27Tepper School of Business, Carnegie Mellon University
28UCLA Anderson School of Management
29Indian Institute of Management Calcutta
30University of Michigan, Ross School of Business
31The Fuqua School of Business, Duke University
32Desautels Faculty of Management at McGill University
33University of Virginia Darden School of Business
34Thunderbird School of Global Management
35Melbourne Business School, The University of Melbourne
36S.C. Johnson Graduate School of Management, Cornell University
37Richard Ivey School of Business, The University of Western Ontario
38The University of Hong Kong, Faculty of Business andEconomics
39Warwick Business School, University of Warwick
40Joseph L. Rotman School of Management, University of Toronto
41S. P. Jain Institute of Management and Research
42Monash University Faculty of Business and Economics
43Sauder School of Business, University of British Columbia
43ESSEC Business School
45Copenhagen Business School
46Nanyang Business School, Nanyang Technological University
47Cass Business School
48Vlerick Leuven Gent Management School
48WHU Otto Beisheim School of Management
50Manchester Business School, The University of Manchester

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